Steve Mister
The National Advertising Division of the Council of Better Business Bureaus (NAD) remains the cheapest and quickest way to tackle dubious claims in the trade, and it's working as the number of "really outrageous claims on print and on TV" has decreased from five years ago, said the Council for Responsible Nutrition (CRN).
NAD is an industry-backed self-regulatory forum scrutinising national ad campaigns. It has reviewed 100 dietary supplement cases since CRN started funding an attorney specifically to tackle false claims about dietary supplements at NAD.
Talking to NutraIngredients-USA.com, CRN chief executive Steve Mister (above) said: “There is always a small number of people, especially those making claims online, that don’t agree to co-operate with NAD, or will just dissolve their business and start again, but most companies realize that NAD is a far better option than the alternative.
"They also know that if they don’t respond, the next phone call they might get could be from an attorney at the FTC," he added.
To read the full interview with Steve Mister, please click here.