Special edition: Inflammation
Consumer connection
But medical and industry understanding is one thing. Conveying such knowledge to consumers is another matter althogether, as Sheldon Baker, senior vice president of nutraceutical brand marketing firm Baker Dillon Group, told NutraIngredients-USA.com.
“Maybe educated consumers get anti-inflammation as a concept, but my sense is a large percentage of consumers just don’t get it," he said. "Inflammation to most people is visible swelling or even redness of the skin. I don’t believe people realize these conditions are the body’s way of indicating a recurring situation without any resolution rather than the possibility of the body displaying symptoms of disease states."
Helping people "get it" is something the nutra industry is taking increasingly seriously.
