Ganeden said the NFO’s farmers, ranchers and dairymen were being educated about the health benefits of probiotics in an attempt to address milk sales that have been declining since world war two, according to USDA figures. Sweetened soft drinks now outsell milk.
A recent study published in the Journal of the International Association for the Study of Obesity, noted that milk consumption was half that of its historical highs.
Under the terms of the agreement, the NFO and Ganeden will seek to enter into agreements with individual processors employing Ganeden’s marquee probiotic strain, GanedenBC30.
Ganeden said the partnership offered milk processors an established way of adding value to their regular milk offerings.
"We are thrilled to be able to provide the health benefits of probiotic-enhanced milk to consumers, while also providing another stream of revenue for our nation's family dairy farmers," said Bradley Rach, NFO national dairy director.
"The quality of Ganeden Biotech's probiotic strain, GanedenBC30, coupled with the caliber of the company's scientific operations made it the ideal partner for our organization."
Ganeden said GanedenBC30 was capable of enduring the kind of heat treatment typical in milk processing.
"Partnering with the NFO will allow us to provide more consumers with access to probiotic-enhanced milk products, while simultaneously supporting family farmers," said Ganeden chief executive officer, Andrew Lefkowitz.