Seminar to focus on health claims in Asia, Europe
Europe and Asia, will be the focus of a half-day seminar to be held
Organized by the consultancy firm European Advisory Services (EAS), the seminar aims to provide targeted information for marketers planning regional and international regulatory strategies in these markets. Due to take place in Singapore on June 10, the seminar will cover the rules, opportunities and challenges for claims made on products in key Asian markets, across the European Union and in the United States. "The current regulatory environment in Asia alone is diverse and challenging both for companies and regulatory authorities," said Dr Daniel Tsi, regional director of EAS Asia. "The ASEAN countries are actively working to achieve regulatory harmonisation for health supplement products. This half day seminar provides a not-to-be missed opportunity for different stakeholders to meet, get updated and discuss on the claim regulatory environment in key Asia markets as well as Europe and US." Asian boom A clear understanding of the regulations, obstacles and opportunities in different markets is key to successfully expanding into new regions. Indeed, Asia Pacific is becoming a big focus for a number of western firms, as the size of the market and future growth opportunities become apparent. The Asia Pacific market for nutraceutical products by far exceeds that of North America and Europe. According to data pooled from different market research firms, the region accounted for 44 percent of global nutraceutical sales in 2006, compared to 32 percent for North America and 14 percent for Western Europe. Health claims At the forthcoming seminar, Tsi will give an overview of the growing trend towards health claims regulation in the Asian region. He will focus on key markets in the region, including China and Taiwan. He will also explain the current and future impact of these new legislations on the region's food and nutritional sector. EAS Europe food law manager Patrick Coppens will also speak at the seminar, and will focus on the European Union's Nutrition and Health Claims Regulation. He will present the implications of this legislation on the industry, comparing it to the regulations currently in place in the US.