Quality seal inspires ingredient confidence, DSM says
global consumer confidence in the efficacy of the extract.
The firm said yesterday that the Teavigo seal - which means the product contains extracts of the polyphenol epigallocatechin gallate (EGCG) - can be found in products across the world. Teavigo is an ingredient and now a seal, which shows to consumers that the product contains the ingredient. Industry has been using quality seals as a way of communicating to the consumer the true value of their product and the ingredients used. Indeed, Lonza last year stepped up branding of its prebiotic ingredient FiberAid in a bid to make the firm more recognizable to consumers and inspire confidence that the product contains high quality ingredients and is trustworthy. Now the Teavigo seal has helped the supplement Teacare become popular on the market, DSM said. Teacare is a capsule aimed at supporting general health and well-being and contains 150mg of EGCG. It is available through pharmacies in Holland. Although DSM was not available for further comments, it said it had seen "continuous repeat buys" of Teacare. Tea science DSM says EGCG is an active assistant in fighting the body's free radicals through its antioxidant abilities. Green tea is a rich source of catechins, compounds suggested to play a beneficial role in reducing the risk of various diseases, including Alzheimer's, certain cancers, cardiovascular and oral health, with some, namely EGCG, now emerging as particularly powerful. Green tea contains between 30 and 40 per cent of water-extractable polyphenols, while black tea (green tea that has been oxidized by fermentation) contains between 3 and 10 per cent. Oolong tea is semi-fermented tea and is somewhere between green and black tea. The four primary polyphenols found in fresh tealeaves are epigallocatechin gallate (EGCG), epigallocatechin, epicatechin gallate, and epicatechin.