Nutritional ingredient launch 2007 round-up

By Alex McNally

- Last updated on GMT

Related tags: Omega-3 market, Blood sugar, Nutrition, Chr hansen

Industry has notched-up another busy year in the ingredient making
warehouse for supplements and health foods. Launches over the past
12 months have included high-dose omega-3 eggs, ash tree extracts
and flavanols in chocolate.
Here, takes a look back at some of those

Targeting the growing omega-3 market, Nobel Foods​ and Cognis have both come-up with new lainches. The former launched a new hen egg in the UK last month which it claims has the highest ever level of long-chain omega-3. Per 100g of egg will contain a total of 800mg of omega-3. Of this, 300mg will be long-chain omega-3 - including aicosapentaenoic acid (EPA), docosahexaenoic acid (DHA) and docosapentaenoic acid (DPA). The latter released a high-grade omega-3 formulation which can be added to oily foods such as spreads. Falling under the name Omevital Gold, the ingredient contains 18 per cent EPA and 12 per cent DHA. The firm also said it was working on new ways of boosting the levels to reach around 50 per cent. According to the latest available figures from Frost and Sullivan figures, the European omega-3 market was worth around €160m (£108m) in 2004 - and is expected to grow at around 8 per cent a year until 2010. In response to consumer demand for a natural approach to weight management, Naturex​ made an extract from the fraxinus excelsior​seed available on the weight loss market. Also known as the common ash tree, it will be available on the US, European, and Asian market. The extract will be marketed under the name FraxiPure and will be available in powder form as a food ingredient in Europe and as a supplement in the US. Fraxinus excelsior​ contains coumarins, secoiridoids, and phenylethanoids. Danisco​ in March developed a formulation of probiotics called Howaru Protect, specifically targeted to reducing cold and 'flu symptoms. This new addition is the fifth in its trademarked Howaru range. Barry Callebaut​ took up the healthy chocolate challenge and launched a cocoa product with a high level of antioxidant flavanols. Flavanols are thought to have a positive effect on human health because they help neutralise free radicals that could damage the body's cells, and cause oxidative stress. Coressence​ was also busy in the flavanol department, and saw its flavanol rich Evesse Juice added to a line of organic drinks aimed at improving vascular health. The firm said tests have shown Evesse has a positive effect on peripheral vascular compliance, which is a tendency for arteries to become less stiff Heavy-weight innovators at DSM​ launched a casein ingredient aimed at regulating glucose levels in type-2 diabetics, which can be added to a wide range of functional foods and beverages to stop post-meal spikes. The Dutch firm said the powder can reduce glucose levels after meals and improve overall blood sugar levels. It was a move taking advantage of a gap in the market for improving the diet of diabetics. InsuVital is hydrolysed casein consisting of bioactive peptides which increase the bodies level of the hormone insulin which in turn lowers blood glucose levels. Chr Hansen​ has also had a busy year of innovation. Along with probiotic launches in the Baltics, the firm also saw one of its carotenoids used in vending machines. The firm's NutriPhy range of phytonutrients, launched at Vitafoods, were added to hot chocolate drinks to be available in gyms and fitness centres. Chr Hansen hoped the drink would appeal to consumers who want to look beautiful because of its high antioxidant count.

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