Headquartered in Basel, Switzerland, the global ingredients supplier claims to be a leader in producing and supplying niacin and niacinamide - having brought it to the competitive US market for decades. The deal is significant for Pharmachem as it the ingredients are used in a wide variety of products. The term nicotinates refers to the vitamin B3 ingredients niacin and niaciamide. While the largest portion of nicotinate applications are geared towards the animal feed nutrition market, Lonza indicates the ingredients have used for the nutraceutical market. "Niacin and niaciamide are also commonly used in human nutrition applications including food enrichment and dietary supplements," Tom Brancato, head of NAFTA sales & marketing within Lonza's nutrition porfolio, told NutraIngredients-USA. "Additionally, Niacin, with its lipid management properties has established itself as a pharmaceutical product to promote healthy cholesterol levels." New Jersey-based Pharmachem will inventory the nicotinates at its Kearny headquarters. The company says it uses these ingredients in its vitamin blends and supplies them to other manufacturers as well. "One of the goals of our company is to add value to ingredients, and this arrangement with Lonza is a perfect example of how we do that," said Dick Beitel, vice president of sales, Pharmachem. "For instance, we will be using Lonza's materials in preblends as well as drum-to-hopper granulations." Pharmachem is now the supplier's authorized distributor for nicotinates in the eastern region, while in 2006 Lonza set up E. T. Horn as its Western distributor of niacin and niacinamide. "To effectively offer the highest quality reliable customer service to the vast number of companies with a nicotinate requirement, Lonza has identified reputable distributors in the US to complement our efforts," said Brancato. Having distributors in each location will allow Lonza to reduce shipping time for the ingredients and permit it to fulfil smaller quantity orders on the spot. Pharmachem is a contract manufacturer and distributor of value-added and raw material ingredients for food, beverage, nutritional supplement, flavor and fragrance industries.