Wholly guacamole!

Wholly Guacamole is using the fact that the September 16^th​ celebration is just a few short days away to plug its product. "​Using all natural guacamole as a dip or condiment is healthy eating​," said the company in a written release. Avocados contain antioxidants and phytonutrients, including vitamin C, folate, vitamin E, fibre and unsaturated fats. They are naturally sodium-free, contain no trans fats and are low in saturated fat. Last week NutraIngredients-USA reported on a study out of Ohio State University that found avocado phytochemicals were able to kill some cancer cells and prevent pre-cancerous cells from developing into actual cancers. Writing in Seminars in Cancer Biology​, lead author Steven D'Ambrosio said avocado should be added to a list of fruits as part of a "cancer prevention diet" and predicts future studies may discover other cancer preventing phytochemicals. A 2005 study by UCLA scientists had noted the fruit may have an ability to inhibit the growth of prostate cancer. Wholly Guacamole is touting the traditional avocado condiment as a high source of potassium - 60 percent more than bananas - as well as a source of lutein. The manufacturer insinuates the condiment can act as a fruit or vegetable serving. "Whether you dip it or spread it, adding guacamole is better than butter, sour cream or ranch,"​ the company said. "And because it's made with fruit, guacamole counts towards your "5-A-Day" to stay healthy plan." ​ Given nutritionists' reaction to juices, this is advice they are not likely to favour across the board, for one more than one fruit or vegetable serving replacement. After all, juice - oft marketed by manufacturers for its nutritional properties - is only advised as a replacement for one of the daily recommended servings of fruits and vegetables. Source: Seminars in Cancer Biology Chemopreventive characteristics of avocado fruit​ doi:10.1016/j.semcancer.2007.04.003 Authors: Haiming Ding, Young-Won Chin, Douglas Kinghorn, Steven D'Ambrosio.