GTC Nutrition is to distribute Finnish company Finn Cereal's specialty oat bran in North America.
Natureal Oat Bran contains a high concentration of oat beta-glucan, a natural, soluble fiber known for its health benefits. It is made with pure non-GMO Scandinavian oats and is specially milled without the use of chemicals or solvents, leaving the structure of oat beta-glucan unchanged.
"Natureal Oat beta-glucan is a great fit with GTC's existing ingredient portfolio," said Patrick Smith, CEO of GTC Nutrition. The firm also distributes NutriFlora and Calcilife prebiotic products and the bulk sweetener Xylitol.
The FDA recently expanded sources of oat beta-glucan, which can carry the heart health claim when added to foods. Oats have been shown to reduce cholesterol, improve digestive function, blood glucose control and weight control.
Finn Cereal makes several different forms of the product, for use with various formulations, but all final products contain a minimum of 15 per cent oat beta-glucan as dry substance. This is said to be three times the amount normally found in oat products.