DSHEA, already in place for some time, is still not well understood it seems. The National Nutritional Foods Association (NNFA), now present in Washington DC with a new office opened there earlier this month, reports that many in congress believe the regulation in fact 'deregulated' the industry.
"A great deal of education regarding DSHEA needs to take place," said NNFA executive director and CEO David Seckman after visiting more than 30 congressional offices during his first week in Washington.
"Obviously, there are misconceptions about this industry that must be aggressively corrected. That's why we've stepped up our lobbying activities in D.C. and established an office to have a daily presence here," he added.
Seckman is the first of NNFA staff to relocate to the Washington, DC office, which will deal mainly with government relations and public affairs. The office is located in the downtown area at 1220 19th St. N.W., Suite 400, Washington, D.C., 20036. The association also has an office in Newport Beach, California.
The NNFA is hoping the new office will give it further opportunity for more frequent and personal contact with key legislators and decision makers.