Leading food company H.J. Heinz plans to announce new study research and raise awareness of the health benefits of lycopene at the 2002 American Dietetic Association Food and Nutrition Conference and Exhibition in Philadelphia next week.
The company which has more than 20 leading brands and nearly $3 billion in annual sales said that it has been working with researchers over a period of time to investigate the antioxidant lycopene, a cartenoid that gives tomatoes and watermelon their red colour.
Processed tomatoes are one of the best sources of the antioxidant and with growing evidence to suggest that a diet rich in lycopene helps to reduce the risk of some kinds of cancer, heart disease, and other ailments, Heinz is clearly seeking to benefit from new research.
Most recently, it has underwritten research regarding the effects of lycopene on osteoporosis. Venket Rao, Ph.D. and Leticia Rao, Ph.D. of the University of Toronto will present their findings during a workshop on 20 October and a media lunch on 21 October at the conference taking place in the Pennsylvania Convention Center.
"We have some promising research that indicates lycopene may have some effect on this disease and we look forward to sharing it," said Dr Leticia Rao.
Heinz will also be running culinary demonstrations and launching a new cookbook "Great Tomato! 57 fabulous recipes for great taste and great health."