China's gross revenue from health food sales reached 18.15 billion yuan in 2001, an increase of 3 per cent on 2000, according to a report by Asia Pulse based on information from the Chinese Health Food Association.
The year's gross production value of health food was 21.76 billion yuan (€2.68bn), according to the report.
Statistics show that there were 1,027 enterprises producing 1,509 varieties of health food in China in the year. Most health food processors are small- and medium-sized.
The report found that the number of health food enterprises with a registered capital of over 100 million yuan increased 31.6 per cent from 38 in 2000 to 50 in 2001 and the number of health food businesses listed on the stock market increased from 41 to 46.
Production value of new health foods grew 20 per cent to reach 8.29 billion yuan last year from that of the previous year. Profits and taxes from new products increased by 35.4 per cent to 1.65 billion yuan.
The report also claims that health food companies paid greater attention to quality management. Quality control organisations grew in number over the period.
The marketing model has moved from the traditional route of direct selling to franchised shops and over-the-counter sales in shopping centres, according to the report, with an increase in the number of companies running franchises.