Last year saw organic fruit sales in the UK rise by as much as a third as consumer demand continued to grow, according to research from Organic Monitor.
The major supermarket chains are the principal drivers of growth, according to The British Market for Organic Fresh Fruit report, with most of the leading multiple grocers continuing to broaden their range of organic fruit. In fact, Britain's supermarkets have the most extensive range of organic fruit in the world, according to Organic Monitor.
Although top fruit dominates in terms of revenues, the exotic & tropical fruit sector accounts for the highest volumes in the British organic fruit market, the report states. Organic top fruit is likely to show the slowest growth in coming years due to the near saturation of the market. In contrast, sales of organic exotic & tropical fruit will continue to grow as stores extended their ranges.
Although organic versions of perennial favourites apples and pears were the first organic fruit to be introduced in British supermarkets, it is now organic bananas and organic kiwi fruit which are the most popular with consumers. Organic kiwis account for over 20% of all kiwi sales in some British multiples, Organic Monitor said.
Organic Farm Foods remains the leading player in the UK organic fruit sector, despite increasing competition from traditional fruit pre-packers, the report said.