Brand design, key to nutraceutical growth

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Related tags: Marketing

Nutraceutical companies are searching for ways to gain consumer
confidence, adopt quality standards, and find ways to work with the
media.

Nutraceutical companies are searching for ways to gain consumer confidence, adopt quality standards, and find ways to work with the media to alleviate bad publicity surrounding the industry, the Natural Marketing Institute claims this week.

On February 5-7, 2002, at the Anaheim Convention Center in California, the Nutritionals Symposium and Exposition will take place to examine market trends, to look into consumer perception of supplements, and to investigate ways to return profitability to former levels.

Elliott Balbert, president of Natrol and acting chair of the Dietary Supplement Education Alliance (DSEA), will lead an interactive symposium session on controlling product perception and use. Balbert will describe the industry-wide movement to help consumers understand the value of supplements.

"Opportunities within the nutritional marketplace are abundant; however, in order to truly succeed, the brand design must maximize consumer needs,"​ states Steve French, managing partner at The Natural Marketing Institute and speaker at the symposium. "The development of a successful brand is a key factor to securing long-term viability and profitability."

Other topics of focus for the symposium will include genomeceuticals, nutritional product development and supplement evaluation.

For more information visit www.canontradeshows.com

Related topics: Research

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