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News > April 2011

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29-Apr-2011

Probiotic milk may alleviate fever: Yakult study

Milk fermented with Lactobacillus casei may help to alleviate fever caused by norovirus gastroenteritis by correcting imbalances of intestinal microflora, according to a new study.

The most comprehensive assessment to date?

Omega-3 may slash levels of heart disease risk factor

Supplements of omega-3 fatty acids are associated with lower levels of an amino acid called homocysteine, an amino acid linked to increased risks of heart disease and dementia, says a...

Turmeric contains curcumin, a powerful anti-inflammatory agent

Academic rejects ‘fuzzy math’ claim in spat over curcumin bioavailability

The authors of a recent study into curcumin bioavailability have rejected claims by a cancer researcher that “fuzzy math” led them to overestimate the absorption of the anti-inflammatory agent curcumin...

April 2011 in pictures: Twinlab, gut health & Japan

As April draws to a close we look back at a month of news, which saw Twinlab appoint a new chief executive, FTC crack down on bogus acai-weight loss claims,...

28-Apr-2011

Americans may not be getting enough calcium, suggests study

Many Americans are not reaching the recommended levels of calcium intake, putting them at risk of suffering from poor bone health, according to new research.

Tolworthy: Dynamic leadership

Former Vitamin Shoppe boss takes hot seat at Twinlab

Dietary supplements and sports nutrition giant Twinlab has appointed former Vitamin Shoppe chief executive Tom Tolworthy as its new president and chief executive.

Cayenne pepper consumption could help curb appetite, study suggests

Hot cayenne pepper could help burn calories and curb appetite, particularly for people who do not regularly eat spicy food, suggests a new study from Purdue University.

Not all beta-glucans are equal for immune health: Study

The ability of beta-glucan to modulate immune function is related to the specific form of the beta-glucan, with not all beta-glucans offering the same benefits, says a new study in...

Consumer protection or legalized blackmail?

ERC boss: I’ll keep filing prop 65 notices until you get your house in order

The man behind a recent surge in controversial ‘prop 65’ violation notices targeting the dietary supplements sector claims he will not stop until the industry gets its act together on contaminants.

News in brief

Coconut water brand to hit GNC stores in May post PepsiCo deal

New fortified coconut water products under the Phenom brand will hit shelves at nutrition and dietary supplements GNC from next month following a recent tie-up with PepsiCo, bosses at GNC...

Verdure gets 2 more patents for pomegranate extract

The US Patent and Trademark Office (USPTO) has granted two patents covering the Pomella pomegranate extract brands, Indiana-based Verdure Sciences has announced.

27-Apr-2011

Special edition: Inflammation

Nutrigenomics is key to next generation of anti-inflammatories, says Frost & Sullivan

There is “definitely a market niche” for products tackling chronic inflammation based on a growing understanding of the interaction between diet and genetics, according to Frost & Sullivan.

The NutraIngredients-USA Poll

Is inflammation the next big trend for supplements?

NutraIngredients-USA wants to hear from you! Our new bi-weekly poll will gauge reaction to a hot news item, potential trends, or discussion topic. This week, we ask about inflammation.

Softgels just as effective as tablets, says new study

Softgel capsules equal tablets for folic acid dose: Study

The availability of folic acid from softgel capsules or standard tablets is approximately the same, says a new study that supports both delivery forms for a daily folic acid dose.

News in brief

NIH launches CAM website for health care providers

The National Institutes of Health’s National Center for Complementary and Alternative Medicine (NCCAM) has launched a new online resource about complementary and alternative medicine (CAM) for health care providers.

He's taking his vitamins

Centrum multivitamin passes NASA space stability test

B vitamins from Wyeth’s Centrum multivitamins are stable over four months of storage on the International Space Station (ISS), says a new study from NASA that has positive implications back...

Gumlink takes 50 per cent stake in Canadian probiotic gum maker

Danish company Gumlink’s acquisition of a 50 per cent stake in Canadian probiotic and nutraceutical gum maker, Tab Labs Inc will allow the joint venture to focus on patented nutraceutical...

26-Apr-2011

Antioxidant-rich?

Yerba mate extract may provide ‘new raw material’ for dietary supplements

An extract from yerba mate, a traditional drink from South America, may offer an antioxidant-rich alternative to the brewed tea for use in supplements, suggests a new study from Brazil.

Omega-3 may increase prostate cancer risk, but benefits outweigh: Study

Heart healthy omega-3 fatty acids may increase the risk of developing aggressive prostate cancer, whilst omega-6 and trans-fats may reduce the risk of the cancer, according to new research.

Frutarom to launch immune ingredient

The US immune health segment has a new entrant, as Frutarom USA announces the launch of a standardized Pelargonium root extract, for use as a stand-alone or in more extensive...

‘Really outrageous’ claims on the wane in print/TV, says CRN

False and misleading claims – particularly on the web – continue to dent consumer confidence in supplements, but there are “fewer really outrageous claims on print and on TV today...

Special edition: Inflammation

Inflammation: The expression of a very modern malady

Extra-curricular inflammation of the human body is very real and costing healthcare providers billions globally. But where did it come from and are current efforts helping it go away?

22-Apr-2011

The grape powder contained 95% polyphenols

Grape polyphenols show anti-diabetic potential: Study

Antioxidant compounds from red grapes may prevent the build up of fat in muscle tissue and favorably affect the body’s response to insulin, hormone responsible for sugar and fat metabolism,...

Industry dismisses recent calcium study as ‘flawed’

Following publication of a recent BMJ study slamming calcium supplements over their potential heart risks, industry has been keen to give its response to NutraIngredients.

Maypro initiates quiet potassium iodide aid for Japan

New York-based Maypro Group has finally revealed its ‘quiet’ program to donate potassium iodide supplements to Japanese locals at risk from the recent nuclear incident, and asks if there is...

L-carnitine market to hit $130 million by 2017, predicts report

The global market is expected to be worth $127 million by 2017, with sports drinks and nutritional powders continuing to drive end use, says a new report.

21-Apr-2011

US still #1 for sports nutrition products: Leatherhead report

The US is still the leading market for sports supplements, foods, and beverages, with the supplements market in particular showing growth of about 5 percent, says a new report from...

Protein and calories may help troops with brain injury, says IoM

A new report from the Institute of Medicine (IoM) ‘strongly supports’ the provision of energy and protein to military personnel with severe traumatic brain injury.

Special edition: Inflammation

Market for products tackling systemic inflammation has potential, but consumer education is key

A growing category of dietary supplements claiming to tackle the systemic inflammation believed to be at the root cause of multiple health problems is starting to emerge as firms attempt...

GSK paid Sinclair $720 million for Sirtris Pharmaceuticals

Resveratrol shows anti-diabetes potential: Study

Daily supplements of resveratrol may improve how the human body responds to insulin, the hormone responsible for sugar and fat metabolism, Hungarian researchers report for the first time.

Gut microflora comes in three ‘robust’ types, says study

An international team of scientists have identified three distinct varieties of gut microflora. The finding may help explain why individuals respond differently to various nutrients and diets, according to the...

Vitamin K-2 the next big thing: Innova

As evidence grows for its beneficial role in bone and cardiovascular health, vitamin K-2 is becoming ‘the next big thing in functional foods’, according to Innova Market Insights.

20-Apr-2011

New analysis slams calcium supplements over heart problems

Researchers have warned that the indiscriminate use of calcium supplements ‘should be abandoned’, as a meta-analysis of 29,000 people suggests the risks of heart problems outweigh the potential benefits.

Bone and joint health - a growing market

Sea-sourced calcium shows bone boosting health benefits: Study

A plant-derived calcium supplement, also containing strontium, magnesium, and other minerals, may increase bone density by about 2 percent per year, says a new study.

Dr Michele Perchonok, NASA
Exclusive interview

From supernova to supermarket: How NASA nutrition science can benefit consumers

Lessons learned from improving the quality and nutritional content of food for astronauts could open up opportunities for the food industry back here on earth, says Dr Michele Perchonok, manager...

Turmeric: Rich in curcumin, a potent anti-inflammatory agent
Special edition: Inflammation

Chronic inflammation? Most consumers don’t get it (yet), say branding experts

Scientists increasingly recognize inflammation as a key contributor to chronic disease and supplement firms have tried to cash in with tailored products, but getting consumers to part with hard-earned cash...

Now cover one eye and read the line underlined in red...

Omega-3s may not give kids 20/20 vision, says study

Supplements containing the omega-3 DHA (docosahexaenoic acid) during pregnancy may not improve the eyesight of the infants, says a new study from Australia.

19-Apr-2011

It’s about time, says acai expert as FTC cracks down on bogus weight loss claims

‘Frustrating’ and ‘intolerable’ attempts by fraudsters to hijack antioxidant powerhouse açai as a miracle weight loss ingredient are finally being tackled by the authorities, but only after causing huge damage...

Chondroitin remains one of ‘most adulterated supplements in the market’

Chondroitin remains one of the most adulterated dietary supplements on the shelf despite attempts by responsible companies to tackle the problem, according to a leading analytical testing firm.

Special edition: Inflammation

The rise of anti-inflammatory nutrients

In the first part of our special series on inflammation, NutraIngredients puts the physiological process of inflammation under the microscope, and casts an eye over the nutritional approaches to counter...

Phytosterols may have ‘little value’ for metabolic syndrome: Study

The cholesterol lowering effects of phytosterols may have little effect on the lipid profile of people with metabolic syndrome, according to new research.

FDA should allow for dietary supplements, says CRN

CRN: Phytosterol health claim should allow dietary supplements

The FDA’s proposed changes for a phytosterol-based coronary heart disease (CHD)-lowering health claim should allow for powdered dietary supplements containing free phytosterols, says the Council for Responsible Nutrition (CRN)....

News in brief

Study questions mixing energy drinks with alcohol

A new study to be published in Alcoholism: Clinical & Experimental Research has sent out another warning about the popularity of energy drink mixers among young people.

18-Apr-2011

Multifunctional ice cream on the horizon

A US scientist says he is in the final stages of creating the first ever multifunctional ice cream.

‘Great potential’ of immature rice grains for nutraceuticals: Study

Immature rice grains may contain ‘a remarkable amount of bioactive compounds’, giving them great potential for applications in nutraceutical foods, according to new research.

The study started after the introduction of mandatory fortification of grain products

‘No evidence’ for folate-colorectal cancer risk: American Cancer Society

Increased intakes of folic acid from fortified foods and dietary supplements are not linked to an increased risk of colorectal cancer, says a new study from the American Cancer Society.

Stover: It's time to re-acqaint yourselves with Twinlab ...
Big Interview: Marc Stover, Twinlab

Twinlab predicts double-digit growth in 2011 on back of ‘aggressive’ new marketing push

Dietary supplements and sports nutrition giant Twinlab grew sales more than 10% last year and predicts another year of double-digit growth in 2011 as it aggressively ramps up marketing following...

News in brief

Albion beefs up European presence

Utah-based minerals supplier Albion Human Nutrition has appointed sales representatives in several European countries as it expands its European operations.

15-Apr-2011

New algae-derived EPA to target pharma-omega-3 market

New Zealand-based Photonz Corporation has signed an agreement with Separex to develop a pharma-grade EPA omega-3 manufacturing process from fermented microalgal biomass.

Lawyer: Tidal wave of prop 65 claims should serve as ‘wake up call’ to industry

Many dietary supplements firms remain surprisingly clueless about controversial Californian statute Proposition 65, according to a Sacramento-based legal firm preparing to host a seminar on prop 65 compliance following a...

Lard ‘splurge’ may have heart health benefits, suggest researchers

Short-term ‘splurges’ of a high-fat diet may offer protection from heart disease and reduce the risk of tissue damage from heart attacks, according to new research.

News in brief

Beta-glucan ingredient may ease ragweed allergy symptoms

The 36 million American sufferers of ragweed allergy my benefit from supplements of a beta-glucan based ingredient, according to new research presented at Experimental Biology 2011.

Benefits for men but not for women?

Probiotics may reduce cold/’flu symptoms for male athletes: Study

Daily supplements of probiotic Lactobacillus fermentum may reduce the duration of symptoms of respiratory tract infections in male athletes, says a new study from Australia.

News in brief

BSN gets NSF GMP certification

Sports nutrition player BSN has received Good Manufacturing Practices (GMP) from NSF International following a distribution facility audit, the company has announced.

14-Apr-2011

Brophy: Supplement makers are stuck between a rock and a hard place

Prop 65 is turning into legalized blackmail, warn experts as notices pile up

A Californian statute with the laudable aim of protecting consumers from potential carcinogens has in practice exposed even the most responsible players in the dietary supplements sector to the constant...

Shrimp-like krill are considered one of the globe's most abundant species.

Antarctic krill harvest under scrutiny after penguin study

Renewed scrutiny of the sustainability of krill harvesting off Antartica is likely following a new study linking falling penguin numbers to declining krill populations.

Using modern science to re-assess traditional ingredients: Vitafoods preview

There is huge potential in producing food ingredients from traditional and natural sources. These ingredients may deliver health benefit or offer functions in processed foods, removing the need artificial chemicals,...

Vitamin D and calcium supplement usage up, reveals govt survey

New government data on dietary supplement usage has revealed a sharp rise in calcium and vitamin D supplementation amongst American women over 60 and a steady increase in multivitamin usage...

13-Apr-2011

Data suggests chitin-glucan may have benefits against obesity-related conditions

Study support Stratum’s chitin-glucan for weight management

Dietary supplementation with chitin-glucan may beneficially alter the gut microflora and improve metabolic processes associated with obesity, suggests new data from a mouse study.

A staple of Indian tribes

Acai juice shows joint health potential: Monavie study

A daily glass of acai juice was associated with a reduction in joint pain measures, and this was correlated with improved blood antioxidant levels, says a new study using MonaVie...

Baobab: The ultimate superfruit?

Baobab: Powdered nutritional dynamite coming to a shelf near you …

A steady stream of products containing free-radical-busting powder from the pulp of the African superfruit baobab is set to hit US supermarket shelves from the third quarter of this year.

The plaintiffs have not decided if they will appeal...

DC judge rules 'as expected' in GMP challenge case

A case challenging the dietary supplement good manufacturing practice (GMP) regulations has been dismissed by the US District Court for the District of Columbia.

News in brief

PepZin GI wins Ingredient Idol gong

Xsto Solutions’ PepZin GI proprietary ingredient was the recent winner of one of two Ingredient Idol awards at the Nutracon event in Anaheim, as the company hails the validation of...

12-Apr-2011

Green tea in supplement form may not be a good alternative to tea leaves, say ARS scientists

USDA analysis questions green tea supplements as alternatives to tea leaves

The chemical composition of commercially available green tea-based dietary supplements is not the same as green tea beverages, and some contain non-tea ingredients like fenugreek, says a new analysis from...

CRN: Don’t force consumers to choose between organics and good nutrition

An ‘overly restrictive’ policy on the fortification of organic foods with non-organic functional ingredients such as omega-3s could stifle innovation in the organic sector and damage consumers, the Council for...

Aurora Algae launches ‘game changing’ EPA omega-3

California’s Aurora Algae has announced the launch of its new A2 product portfolio, including protein-rich powder and a ‘game changing’ sustainable EPA-rich omega-3 oil.

The new study is the 2nd to link vitamin D and AMD

Vitamin D linked to lower eye risk in young women: Study

Higher blood levels of vitamin D may be associated with a decreased risk of developing age-related macular degeneration (AMD) in women, says new research.

Experimental Biology 2011: Research highlights

Vitamin D shows heart boosting potential for African-Americans

Vitamin D supplementation may improve the heart health of over weight African-American adults, according to new research presented at Experimental Biology 2011 in DC.

11-Apr-2011

One was fed probiotic L. plantarum, the other E.coli...

Bacteria supplements may affect weight gain: Rat study extends microflora-obesity link

Early exposure to bacterial strains during pregnancy, breast feeding, and early life has a profound impact on weight gain in the offspring, says a new study with rats.

Gay: Regulation is sufficient, it just needs to be enforced

Free Speech About Science is admirable, but could it re-open DSHEA to amendments?

The Natural Products Association (NPA) sympathizes with the motivations behind the Free Speech About Science Act 2011 just introduced into Congress, but fears it could be a double-edged sword.

Developing the weight management market beyond dieting

‘Diet’ has become a dirty word – but there are major opportunities to develop the weight management market without focusing on dieting or obesity, according to a Datamonitor analyst.

Experimental Biology 2011: Research highlights

Polyphenols may strengthen bones and inhibit fat tissue formation

Highlights from this year’s Experimental Biology gathering include green tea for postmenopausal bone health, and blueberries’ fat-fighting potential.

08-Apr-2011

Selenium-enriched dairy protein seems better than selenium-yeast, says the study

Selenium-enriched dairy shows colon protecting potential: Study

Selenium-enriched dairy protein may produce changes in the expression of genes in the colon, and regulate the risk of developing cancer, suggests a new study from Australia.

NPA: If drugs get tax breaks, why not supplements with FDA-approved claims?

NPA: Supplements backed by official health claims deserve tax breaks

A Bill set to be introduced to Congress for the fourth time calling for tax breaks for dietary supplements backed by official health claims has a much better chance of...

Tangerine flavonoid shows significant health potential: Study

A flavonoid found in tangerines may not only prevents obesity, but may also offers protection against type-2 diabetes, and atherosclerosis, suggests new research.

Single vitamin D supplements will retain a (shrunken) place on the shelves: Euromonitor

Vitamin D supplements under threat from functional foods: Euromonitor

Functional foods, multivitamins and fish oil are an increasing threat to single vitamin D supplements, as consumers seek to understand the controversy in vitamin D recommendations, says an analyst from...

07-Apr-2011

"[Vitamin D] is a pure public health intervention," says professor Bischoff-Ferrari.
Exclusive interview

EU must drive “Limited IP” vitamin D research: Bischoff-Ferrari

Vitamin D will fail to deliver on its promise to reduce healthcare spending by billions of euros until further human intervention studies are commissioned, says leading researcher, professor Heike Bischoff-Ferrari.

Wrigley targets calcium deficiency with gum launch down under

The Wrigley Company is launching a new calcium enriched gum in Australia and New Zealand, claiming its ‘on-the-go’ delivery system can help address the reported calcium intake deficiency among 90...

News in brief

Vitamin Angels gets another $5,000 from 'Life…supplemented' Facebook community

The “Life…supplemented” consumer wellness campaign has raised $5,000 for Vitamin Angels via Facebook, bringing its 2011 donation to the charitable organization to $20,000.

News in brief

Mérieux NutriSciences to acquire Provident Clinical Research & Consulting

France’s Mérieux NutriSciences Corporation is expanding its North American capabilities with the acquisition of Chicago-based Provident Clinical Research & Consulting, Inc.

The study provides intriguing results about neurodevelopment

Omega-3 DHA safe and ‘modestly beneficial’ for infants: Study

High doses of the omega-3 fatty acid DHA in baby formula or breast milk may have ‘modest, positive effects’ on the growth of the pre-term infants, including increased length, says...

Cystex supplement: Promotes urinary health - but doesn't 'manage' UTIs

NAD probe prompts ad rethink at DSE Healthcare over cranberry supplement

DSE Healthcare Solutions has agreed to amend marketing for its new Cystex liquid cranberry dietary supplement following recommendations from the National Advertising Division of the Council of Better Business...

Nano-pomegranate shows anti-cancer potential

Bioactive compounds from pomegranate may self-assemble into nanoparticles with gelatin, and exhibit efficacy at stopping the growth and spread of cancer cells, says exploratory research from the University of Florida.

06-Apr-2011

Amazing acai alleviates atherosclerosis: Study

Acai juice may provide anti-inflammatory benefits that offer protection from hardening of the arteries (atherosclerosis), according to new research.

Polis: Common sense act

Congressmen launch fresh bid to change rules on science on labels, websites

The congressmen behind last year’s abortive attempt to enable supplement makers to cite scientific studies on their labels and websites have launched a fresh bid to change the rules, but...

DSM has a number of hydroxytyrosol-related patents

DSM builds olive extract IP with energy & exercise performance patent

Hydroxytyrosol, a key component of olive oil, may boost the function of mitochondria and enhance energy production, according to a new patent from DSM.

Microbial metabolism in the gut may explain the observations

Curcumin-soy formulation may boost absorption 60-fold: Indena study

Formulating curcumin with soy compounds boost curcuminoid absorption 29-fold, compared with curcumin only, say new results of a study sponsored by Indena.

Hoodia gordonii is claimed to be a powerful appetite suppressant

South African research body seeks cash to fund fresh probe into Hoodia bioactive

Researchers in South Africa remain confident that P57 – the active component in Hoodia gordonii at the centre of an ill-fated partnership between Unilever and UK life sciences firm...

News in brief

Combined data suggest soy isoflavones not a risk for breast cancer survivors

Concerns over the potential increase in the risk of breast cancer recurrence from consuming soy isoflavones may be unfounded, according to combined data from over 16,000 women.

05-Apr-2011

Dr Oz and Oprah effect sends astaxanthin demand ‘skyrocketing’, claims Cyanotech

Hawaii-based firm Cyanotech claims demand for astaxanthin - a potent red-colored antioxidant dubbed by some researchers as ‘super vitamin E’ - has “skyrocketed” in recent weeks following heavy exposure on...

Whole cranberry powder shows activity against recurrent UTIs

Daily consumption of a supplement containing a whole cranberry powder may reduce the risk of recurrent urinary tract infections (UTIs), says a new study.

Citrus consumption was linked to lower levels of inflammatory compounds

Citrus flavonoids show anti-inflammatory potential: Study

Increased intakes of compounds called flavonoids from citrus may be associated with lower levels of markers of inflammation, according to a new study from researchers at Harvard, Sweden and Singapore.

The EC approves DuPont's offer, but do Danisco shareholders?

EU approves DuPont-Danisco offer – but it’s far from a done deal

The European Commission today approved DuPont’s €4.5bn offer for Danish probiotics, enzymes and ingredients giant Danisco but the deal remains in doubt as to date only 6% of Danisco shareholders...

GM cows produce lysozyme-rich milk: Study

Researchers have successfully produced healthy transgenic cattle that express a recombinant version of the human lysozyme protein, according to a new study.

News in brief

Capsugel to be totally independent and ‘managed separately’

The proposed acquisition of Capsugel by an affiliate of Kohlberg Kravis Roberts & Co L.P. (KKR) for $2.375 billion in cash will see the hard capsule manufacturer stand alone despite...

04-Apr-2011

Naturex set for “one or two” acquisitions in 2011: President

Naturex will expand again in 2011 with several “€5-20m” targets, 1.5 years after completing the €110m integration of Spanish supplier Natraceutical that made the French botanical extracts supplier the biggest...

NutraCea is expanding its rice bran oil facility in Brazil

NutraCea: Defatted rice bran could provide key to lower-fat nuggets

A raft of higher-value products targeting humans rather than animals - from an ultra-potent antioxidant-rich rice bran oil to rice lecithin and food grade defatted rice bran – will help...

Vitamin D may or may not have heart health benefits

Low levels of vitamin D are associated with reductions in blood vessel functioning, but this may not translate into an effect on cardiovascular disease incidence, according to the results from...

A cup of coffee may protect against DNA damage, suggests the new study

‘Special’ coffee may protect against DNA damage: Study

Three to four cups of a ‘special’ coffee rich in green coffee bean compounds and roast products may protect oxidative damage to DNA and help reduce body fat, say new...

Breaking news

Pfizer to sell Capsugel for $2.4 billion

It's been on the cards since the fall, and now it's official: Pfizer has agreed to sell hard-capsule manufacturer Capsugel for $2.375 billion in cash to an affiliate of Kohlberg...

Danisco forms pine-sourced phytosterol partnership

Scandinavian ingredients giant Danisco has signed a “long term” deal to market globally the free and esterified phytosterol offerings of US firm Arboris.

News in brief

BASF hikes carotenoid prices 12%

BASF has upped the price of its food and feed nature-identical carotenoid formulations suite by around 12% due to increased, “energy and raw material prices, higher logistics costs and negative...

News in brief

GNC goes public (third time lucky)

The parent company of General Nutrition Centers (GNC) Inc has begun trading on the New York Stock Exchange, joining rival Vitamin Shoppe, which went public in late 2009.

01-Apr-2011

Fluxome self-affirms GRAS of its resveratrol

Danish resveratrol supplier Fluxome has announced that an independent scientific panel of experts supports the GRAS (generally recognized as safe) status of its ingredient.

Review supports white bean extract’s weight management potential

A white bean extract that inhibits the action of the enzyme alpha-amylase is effective for glucose control and weight management, says a new review of the literature.

Study identifies novel phenolic compound in maple syrup

A novel phenolic compound, known as quebecol, has been identified from Canadian maple syrup by a group of researchers from the University of Rhode Island.

The Yo-Plus case was not prompted by FDA or FTC

Class action lawsuits set to ‘explode’ in health claims arena

A potent combination of lawyers on the make, a rise in activism from consumer lobby groups and food manufacturers pushing the envelope with more aggressive health claims is set to...

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