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Not a victory. Shelves are dominated by mainstream foods which are loaded with chemicals and other nasty stuff. It's very difficult for healthier options to compete if they can't communicate their health advantages.

There needs to be some other accepted standard for validating health benefits other than FDA review. FDA law says only a drug can "cure, prevent or treat a disease or illness". Under that law, suggesting that VITAMIN C or ZINC can prevent illness by supporting your immune system is flat-out illegal until you create supplements pumped full of other chemicals and additives.

Airborne is a good example of this. It's active ingredients are Vitamin C, Zinc and Echinacea - but you can't patent or make claims about that until you pump it full of dyes, preservatives, and artificial sweeteners.

Posted by Conrad Flynn
29 January 2013 | 02h00

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