SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - North AmericaEU edition

Trends > Probiotics

'Our probiotic science will lead to an EFSA health claims approval': DuPont VP of marketing

1 commentBy Hank Schultz , 14-Nov-2012
Last updated on 15-Nov-2012 at 22:46 GMT2012-11-15T22:46:22Z

'Our probiotic science will lead to an EFSA health claims approval': DuPont VP of marketing

Recent studies using DuPont’s HOWARU strain combination, combined with a better understanding of ‘the rules of the game’, will lead to positive health claims in Europe, DuPont’s Scott Bush has confidently predicted.

Mr Bush, VP Marketing - Nutrition and Health, DuPont told NutraIngredients-USA at SupplySide West in Vegas that, “while [the EFSA health claims process] been a hurdle for the probiotics industry, I fully anticipate that down the road DuPont and other companies investing heavily in probiotic science will get claims approved.”

Bush talked about the results of a new study using the company’s Howaru probiotic blend for antibiotic-related diarrhea.

“We showed very significant results with both the 1 and 10 billion doses, versus the placebo, in terms of reduction of incidence, reduction in the duration of antibiotic-associated diarrhea, and in terms of gastrointestinal symptoms.”

Bush noted that the company is now working on a gut microflora study to identify the impact of the interventions on the microflora.

So will this lead to a positive health claim in Europe?

“We’ll take the pilot study we did, coupled with this much larger study we have just finished, plus two other studies we’re just launching, and we’ll put together a compendium of those results, and I fully expect that these will lead to some EFSA claims approvals.”

1 comment (Comments are now closed)

Unpublished data always sounds promising

Let's wait to see the actual results, so that we can judge for ourselves.

Report abuse

Posted by Peter Olins, PhD
15 November 2012 | 16h472012-11-15T16:47:31Z

Related products

Review: B vitamins, the brain (& deficiencies)

Review: B vitamins, the brain (& deficiencies)

Dr David Kennedy

director of the Brain, Performance and Nutrition Research Centre ,...

Functional & sparking bottled water sales are “very hot in the US”

Functional & sparking bottled water sales are “very hot in the US,” analyst says

Once considered boring by many Americans, water is becoming a go-to beverage of choice...

CV Sciences forges ahead with CBD development

CV Sciences forges ahead with CBD development despite regulatory uncertainties

Ground breaking CBD firm CV Sciences is seeking to shed the stigma of what...

Work on soil improvement leads to mineral ingredient for supplements

Work on soil improvement leads to mineral ingredient for supplements

Work in organic agriculture led Mineral Biosciences to the development of a “fossil mineral”...

NOW Foods CEO: Transparency is key facet of brand equity

NOW Foods CEO: Transparency is key facet of brand equity

Transparency has become a watchword among dietary supplement companies. Jim Emme, president of NOW...

The rise of adaptogenic herbs: ‘These herbs help mitigate stress & we live in a stressful environment’

The rise of adaptogenic herbs: ‘These herbs help mitigate stress & we live in a stressful environment’

Interest in adaptogenic herbs is increasing, but how does industry communicate the benefits to...

Turmeric, matcha & mushroom among specialty teas driving sales

Turmeric, matcha & mushroom among specialty teas that are engaging Millennials and driving sales

Sales of tea in the US continue to climb steadily, thanks in part to...

FDA should focus on tainted products, GMPs, NDIs

FDA’s new dietary supplement office should focus on tainted products, GMPs & NDIs, industry leaders say

With the recent elevation of dietary supplement oversight from a division to its own...

How should mainstream retailers merchandise 'natural' foods?

How should mainstream retailers merchandise 'natural' foods?

How best to merchandise 'natural' foods? For some mainstream food retailers, a store within...

The ‘next generation’ of digestive health drinks? Rhythm tunes into consumer trends

The ‘next generation’ of digestive health drinks? Rhythm tunes into consumer trends

Rhythm Health believes its coconut-based kefir beverages and snacks can be the ‘natural successor’...

Overcoming the taboo of vaginal health – the next frontier of probiotics

Overcoming the taboo of vaginal health – the next frontier of probiotics

A paradigm shift is needed to force delicate women’s health issues like vaginal infections...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against...

Coffee may hydrate athletes just like water: Researcher

Coffee may hydrate athletes just like water: Researcher

Sophie Killer

Doctoral researcher, Loughborough University

Caffeine in small doses and during training may boost performance

Caffeine taken during training and even in small doses may boost sports performance: Researcher

Sophie Killer

Doctoral researcher in exercise metabolism and performance nutrition

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Professor John Cryan

Chair and head of the Department of Anatomy and Neuroscience,...

Algatech: Functional food on astaxanthin horizon

Algatech: Functional food on astaxanthin horizon

Israeli firm Algatechnologies will work towards gaining approval for its astaxanthin as a novel...