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Trends > Omega-3

Omega-3

Omega-3

Whether fish-derived or vegetarian, omega-3 has become a household term. Supplement sales continue to grow, and more and more foods are being fortified with the healthy fatty acids. But getting omega-3 foods into the mainstream remains a challenge.

Omega Pharma criticised for pushing poor body image in slimming ads

The UK’s Advertising Standards Authority (ASA) says adverts for Omega Pharma’s weight management aid presents an “irresponsible approach to body image and confidence”.

GOED EXCHANGE 2016

'Noisy,' 'anxious' language dilutes message of omega-3s, analysts say

Omega-3s messages are “noisy” and “anxious” according to consumer insights shared during the GOED Exchange meeting taking place this week in Tenerife, Spain.

Kura brings New Zealand milk protein powder to families

Kura is continuing the expansion for its protein smoothie powder containing New Zealand grass-fed dairy protein, with Vitamin Shoppe now stocking the product. One serving contains 14g of dairy protein, and is said to...

GOED updates monograph to keep up with rapidly changing omega-3 industry

In an effort to keep up with a changing industry, GOED has published an updated version of the GOED Voluntary Monograph, which sets specifications for omega-3 oils.

"Boosting omega-3 intakes could have big cost implications for the US healthcare"

Could widespread low omega-3 levels be putting American hearts at risk?

About 95% of Americans may have sub-optimal levels of omega-3s that put them at increased risk of cardiovascular disease, says a new study.

New high potency oil allows Nordic Naturals to enter one-pill-a-day omega-3s game

Nordic Naturals has delved into the “one pill a day” omega-3s space with a new product featuring its latest, super high concentrate triglyceride fish oil. The company says the product,...

GOED exec on national campaigns, health claims, and El Niño

A positive decision from the FDA on a qualified health claim for omega-3s and blood pressure would be “further justification that EPA and DHA are good for your heart”, says Adam...

Rimfrost says new concentrated krill oil ingredient injects innovation into stagnant category

Norwegian krill oil supplier Rimfrost AS says it is seeking to further differentiate krill oil from fish oil with the launch of a new ingredient concentrated for phospholipid content.

News in brief

AlaskOmega alters specs of its omega-3 oils to highlight freshness advantages of supply chain

Freshness is one of the touchstones of the marketing of omega-3 fish oils. Organic Technologies, producer of the line of AlaskOmega brand of fish oil ingredients, has altered its specification...

NOAA launches plan to get better data on effect of climate change on marine resources

The effects of climate change on the supplies of marine ingredients is mostly speculation at this point, experts seem to agree. But the potential consequences are enormous, and the major...

‘Omega-3s: Always a Good Idea’ posts positive results but did not fully return the market to growth

An integrated marketing campaign to change the conversation on omega-3s and reverse declining sales has contributed to a 3% improvement in year-over-year monthly unit sales in the food/drug/mass channel, says GOED....

News in brief

Omega Protein vessel comes to aid of stranded tug

An Omega Protein menhaden fishing crew aided a tugboat that had become stranded last week on the Chesapeake Bay Bridge-Tunnel structure at the mouth of the bay.

Stepan's lipid nutrition business stumbles

Stepan Co. had high hopes when it acquired a brace of branded lipid nutritional ingredients - Clarinol and Marinol - in 2011. But the company growth projections have been frustrated...

News in brief

GOED Exchange 2016 seeks to ‘shape the future of the industry’

The Global Organization for EPA and DHA Omega-3s (GOED) has opened registration for its GOED Exchange 2016 conference aiming to ‘foster the exchange of ideas and bring the industry together...

O-3 coalition names science board to boost credibility, help maintain momentum

The Omega 3 Coalition, a group formed to support the positive messaging to the public around the cardiovascular disease benefits of the ingredients, has formed a scientific advisory council, it...

Supplement sales slow, but hope emerges in probiotics, protein, omega-3s and aloe

Market saturation, negative press and increased competition from fortified foods are taking a toll on dietary supplement sales, growth of which is slowing dramatically, according to research from IBISWorld and...

News in brief

Norwegian krill player appoints new chief

Matts Johansen has been appointed CEO of krill major Aker BioMarine with a mandate to “to continue to develop one of Norway's most exciting biotechnology companies into a solid and predictable...

Dispatches from Vitafoods Europe

Ismail says omega-3s industry needs to take high road when it comes to bad press

An article in late March in The New York Times called the efficacy of omega-3s into question, citing a number of older equivocal studies.  Rather than get down into the trenches on...

Guest article

Euromonitor runs rule over recent nutraceutical award winners

Market analyst Euromonitor International dissects recent NutraIngredients Awards winners to provide category perspective from sustainable omega-3 to healthy ageing in this guest article.

Omega-3 consumption could enhance ‘cognitive flexibility’ in older adults

A higher consumption of omega-3 fatty acids could lead to better cognitive flexibility in adults at risk of late-onset Alzheimer's, say researchers.

DHA supplements may help restore insulin sensitivity in skeletal muscle: Mechanism mooted

Supplementation with the omega-3 fatty acid DHA helps to restore insulin sensitivity in skeletal muscle by blocking inflammation and the accumulation of other lipid intermediates, say researchers.

Omega-3-supplemented formula leads to bigger children: Study

Feeding infants an omega-3-supplemented formula led to longer and heavier children, compared to a control formula, says a study funded by Mead Johnson Nutrition and the National Institutes of Health....

AARP study on brain health attitudes points to opportunity for cognitive support ingredients, experts say

A recent study released by the AARP showed that brain health is becoming an increasing concern, and that more Americans are aware of the potential benefit that playing brain games...

Seed supply bottleneck strangles development of made-in-USA CBD supplements

For those monitoring the potential market of dietary supplements based on cannabidiol the message is this: Don’t hold your breath for products made in the US, if the experience of...

Omega-3 supplementation could offer MCI benefits: Pilot study

Supplementation with a drink containing 2000 mg of omega-3 and mixed botanicals could have ‘significant’ immune and biochemical effects in people that have minor cognitive impairment (MCI), new research suggests.

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