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Energy drinks and shots

Energy drinks and shots

Politicians and regulators have energy drinks and shots firmly in their sights, with industry critics citing extensive safety concerns over the products. With so much happening with energy drinks and shots, from innovations to class actions, we bring you all the news from this controversial high-value sector. 

Pepsi won’t be rolling out Mug Root Beer with Sweetmyx 617 nationwide

Senomyx natural sweetener to move to the development phase

Senomyx is focusing on advancing a new high intensity natural sweetener claimed to more potent than Reb-A into the ‘development phase,’ says its CEO.

New energy source? German firm evoxx technologies plans to shake up energy drink scene with ‘novel carbohydrate’ launch in 2017

The oligomer was designed to help manufacturers reduce or eliminate the need for sucrose, glucose, and fructose, with potential applications ranging from energy source for sports nutrition to prebiotic supplements.

Today! NutraIngredients-USA's Sports Nutrition Forum

Experts from Douglas Labs, Bodybuilding.com, the International Society of Sports Nutrition, and Mintel will discuss the latest trends in sports nutrition and how to address consumer demands for clean label and transparency...

TeaCrine poised to rev up market size post self-affirmed GRAS

Compound Solutions, the company behind nature identical theacrine called TeaCrine, is aiming to make cognitive plus energy products more mainstream.

Amway breaks into sports nutrition market with new line

Amway is building on an earlier acquisition and is seeking to reach new markets with the launch of its XS Sports Nutrition line, the company announced recently.

WellWell founder: Cold pressed juices can be the future of sport drinks

The month-old organic beverage brand has won the hearts of New York City’s health and wellness enthusiasts, but founder Sagan Schultz is confident that his product can expand well beyond...

5-Hour Energy awarded $20 million in counterfeiting case

5-Hour Energy has settled its claims against most of the more than 70 defendants named in a high-profile, consolidated lawsuit concerning a nationwide counterfeit operation.

The Pickle Juice Company elevates folk remedy anecdote to athletic recovery drink

Buying multiple jars of pickles just for the brine isn’t quite practical, so founder Brandon Brooks launched The Pickle Juice Company in 2001, quickly gaining a following among busy athletes.

High engagement drives sports product franchise retailer Complete Nutrition's success

Complete Nutrition’s new CEO brings operational experience to the hands-on sports nutrition retailer as its seeks to extend its growth curve based on a franchising model.

Theacrine and caffeine combination supplement may impact energy and mood

A randomized, double-blind study on 20 young men and women found that ingesting TheaTrim, a supplement with theacrine and caffeine, favorably impacted subjective feelings of energy and mood.

Nutrient-rich Nordic diet linked to better physical performance in elderly

The nutrients range of Nordic diets is associated with better physical performance and a decrease in disability risk later in life, a study confirms.

AHPA, UNPA hire former state AG to make industry's case at meetings of state officials

The American Herbal Products Association and the United Natural Products Alliance have teamed up to engage state attorneys general who as a group have become more active in regards to...

Trends food businesses should take note of for 2016

Consumer trends-analyst Phil Lempert offers a remedy to brand agnosticism, the trend he says “food businesses should be most worried about.”

Rapidity with which banned substances change names, alter chemical guises complicates testing, experts say

The recent coordinated crackdown by federal regulators on the dietary supplement industry shined a harsh light on supply chain vulnerabilities. Finding the sort of fraudulent ingredients mentioned during Tuesday’s news...

DOJ indicts USPLabs as part of nationwide crackdown on fraudulent ingredients, illegal claims

The Department of Justice announced a criminal indictment of sports supplement maker USPLabs and several of its executives at a news conference in Washington, DC today as part of a...

General Mills blasts ‘unprecedented’ FDA added sugars proposal: ‘We respectfully ask FDA to pause’

Food manufacturers remain sharply divided over FDA proposals to crack down on added sugar, with General Mills and other big names such as Kellogg and Unilever strongly opposed; and Nestlé,...

Energy shot based on hemp juice poised to hit market

Another shot competitor seeks to take 5 Hour Energy’s title, this time based on the benefits of “hemp juice.”

PLT debuts standardized nitrate ingredient from red spinach

PLT Health Solutions believes it has a winner in the sports nutrition field with the introduction of a standardized nitrate ingredient branded as Oxystorm.

Special edition: Sports nutrition

Booming demand for sports certifications seen as proof industry takes quality seriously

The market for sports certifications continues to boom, with new players entering the market and established brands scrambling to keep up with demand. 

Astaxanthin may reduce soccer player muscle damage: Study

The carotenoid astaxanthin can reduce muscle inflammation “induced by rigorous physical training” Serbian researchers have found.

Canadian firm to debut PurEnergy-based energy chew via Bulu Box sampling deal

Canadian company NeutriSci International will jump into the US market via a 50,000-unit -strong sampling program with Bulu Box for its NeuEnergy energy chew. 

Stepan's lipid nutrition business stumbles

Stepan Co. had high hopes when it acquired a brace of branded lipid nutritional ingredients - Clarinol and Marinol - in 2011. But the company growth projections have been frustrated...

Sales of energy shots slump as consumers reach for drinks instead

Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according...

Jolt Energy Gum relaunches as category experiences sales resurgence

Sales of chewing gum are climbing again after several years of stagnation, likely due to evolving tastes and eating patterns, in addition to new product launches, according to IRI Worldwide.

KonaRed ends first year as public company with revenues, costs and losses all on rise

KonaRed, the Hawaii-based manufacturer of supplements and functional beverages, reported a 39% net sales rise for 2014.  Sales rose to $1.3 million.

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