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Trends > Energy drinks and shots
Energy drinks and shots
Politicians and regulators have energy drinks and shots firmly in their sights, with industry critics citing extensive safety concerns over the products. With so much happening with energy drinks and shots, from innovations to class actions, we bring you all the news from this controversial high-value sector.
Dispatches from Vitafoods Europe 2013
Trend-spotter: The rise of slow-energy
There are two speeds when it comes to energy products: Slow and fast, says Mintel trend-spotting guru David Jago.
Sen. Martin Heinrich: 'The model that DSHEA created is working well'
Sen. Martin Heinrich, D-NM, one of the dietary supplement industry’s new champions on Capitol Hill, spoke with NutraIngredients-USA to offer his views on the industry and the challenges it faces...
Lawmakers' report on energy drink labeling mirrors existing recommendations, CRN says
A report on labeling and marketing of energy drinks by three members of Congress matches much of what industry is already working toward, according the Council for Responsible Nutrition.
Durbin's move to reintroduce labeling bill called 'misguided'
Sen. Dick Durbin, D-IL, has announced his intent to reintroduce a bill meant to more heavily regulate energy drinks and supplements.
Chicago Alderman ‘confident’ of action against energy drinks
The chairman of the Chicago City Council committee discussing highly caffeinated energy drinks is ‘confident’ some sort of action will come out of the hearings.
Thorne gets access to huge herbal database via joint venture
Thorne Research has announced a partnership with Herbal Science Group that gives Thorne access to HSG’s extensive herbal science database, the companies announced recently.
Global sports nutrition market to top $6 billion by 2018, report says
Revamped, more complete product lines that are connecting with new customers are driving growth in the sports nutrition market, according to a new report.
Kyowa Hakko benefits from Champion Sports' strategic shift
The recent boost in sports nutrition product launches is benefiting functional food ingredient suppliers, among them Kyowa Hakko, whose Sustamine ingredient is featured in a new beverage offering from Champion...
Energy drink adverse events rate ‘appears low in the population of consumers’: ISSN position paper
The rate of adverse events for energy drinks and shots ‘appears low in the population of consumers’, but caution is still needed for the products, particularly for select population groups,...
Monster Beverage Corporation: Alarmist DAWN report is highly misleading
Monster Beverage Corporation has blasted a recent government report on drug-related ER visits that describes energy drinks as 'dangerous', as “highly misleading”.
Legislators seek info from energy drink manufacturers
Two US senators and a member of the House of Representatives have sent letters to 14 energy drink companies seeking information about their products. The letters ask the companies to...
Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)
Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…
Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect...
Workout supplement takes high road with trio of branded ingredients
The latest offering in Reservage Organics’ Re-Body line of weight loss supplements has a sports positioning and seems to borrow a line from sports lore: Go big or go home....
Majority of caffeine-containing supplements have inaccurate labels, claims study
Fewer than half the caffeine supplements sold on military installations accurately list the amount of caffeine they contain, according to a new study.
New Canadian caffeine limits part of growing pressure on energy drink sector
The energy beverage sector had a lively 2012, marked by a high-profile wrongful death suit against Monster Beverage Co., some high-profile negative press and even higher-profile attacks from a pair...
Monster hit with another suit over advertising, caffeine content
Monster Energy has been hit with yet another class action lawsuit, but not one that plows much new ground, according to attorney Justin Prochnow.
Senators tilt at Red Bull as FDA hints at energy action
The Food and Drug Administration (FDA) has told US Senators Dick Durbin and Richard Blumenthal that is reviewing the safety of energy drinks and may take regulatory action if it...
Gatorade responds to July article on controversial scientific study
Gatorade and bananas: Comparing apples and pears?
PepsiCo brand Gatorade tells BeverageDaily.com that a direct comparison between the drink and bananas should not be made, after a recent US study concluded that the fruit was as effective...
Durbin seeks meeting with FDA following 5-Hour adverse events news
Sen. Dick Durbin (D-IL) read a statement on the Senate floor late Thursday calling for FDA action on the safety of energy drinks in apparent reaction to the news that...
5-Hour Energy: Adverse event reports do not prove that our shots caused 13 deaths
5-Hour Energy is “unaware of any deaths proven to have been caused” by consuming its top-selling energy shots, distributor Living Essentials has insisted, after the FDA confirmed it has received...
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