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Energy drinks and shots

Energy drinks and shots

Politicians and regulators have energy drinks and shots firmly in their sights, with industry critics citing extensive safety concerns over the products. With so much happening with energy drinks and shots, from innovations to class actions, we bring you all the news from this controversial high-value sector. 

Stepan's lipid nutrition business stumbles

Stepan Co. had high hopes when it acquired a brace of branded lipid nutritional ingredients - Clarinol and Marinol - in 2011. But the company growth projections have been frustrated...

Sales of energy shots slump as consumers reach for drinks instead

Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according...

Jolt Energy Gum relaunches as category experiences sales resurgence

Sales of chewing gum are climbing again after several years of stagnation, likely due to evolving tastes and eating patterns, in addition to new product launches, according to IRI Worldwide.

KonaRed ends first year as public company with revenues, costs and losses all on rise

KonaRed, the Hawaii-based manufacturer of supplements and functional beverages, reported a 39% net sales rise for 2014.  Sales rose to $1.3 million.

Researchers explore the functional potential of green coffee beans

There is strong potential for the use of ground green coffee beans to be used directly as a functional ingredient in supplements and foods, say researchers.

Sabinsa looks to beverage applications with new fully soluble uC3 Clear curcumin ingredient

Curcumin is a compound long on health benefits that comes with formidable formulation challenges because of its inflexible solubility profile.  Sabinsa Corp. has found a way around that with a...

Spread protein throughout the day for muscle gain and weight loss: Nestlé study

Balancing protein intake throughout the day - rather than having the bulk as part of an evening meal - helped participants in a study to boost muscle gain by nearly 20%...

Sports drinks aren’t enough to boost performance - salt may help: Research

Salt supplementation may improve exercise performance according to Spanish researchers – but health claims for sodium are still not authorised.

Energy drinks increase hyperactivity in children: Study

Children who drink sweetened energy drinks are 66% more likely to be at risk from hyperactivity and inattention symptoms, according to a study in the journal Academic Pediatrics. 

Nutrients-in-a-cap technology billed as easier to use debuts on US market

A new competitor has arrived on the ingredients-in-a-cap scene as Kansas-based Amerigo Labs brings a licensed bottle technology popular in Europe to the US market.

Body Glove Surge beats 5 Hour Energy for cycling power output and response times: Study

An ‘all-natural’ caffeine supplement improved cycling power output and auditory response times more than a supplement containing a combination of caffeine, taurine, and niacin, according to a small study with...

Monster & Red Bull among brands attacked for 'declining to commit to restrict marketing to under 18s'

Energy drink companies unwilling to protect teenagers, say US senators

The majority of the energy drinks market is unwilling to commit to protecting adolescents, according to a report by three US Senators.

Studies raise questions over sugar, caffeine, and children's intake of energy drinks

Two new studies have suggested that many children and adolescents consuming energy drinks get too much caffeine, while suggesting the level of sugar and caffeinated drinks can lead to different...

Future foods could mimic exercise benefits, claim Nestlé scientists

Future food and nutritional products could use the enzyme AMPK to mimic the effects of exercise on metabolism, Nestlé researchers have claimed.

Special edition: functional foods

Pill fatigue is driving innovation in space between functional foods and supplements, experts say

Is pill fatigue just a marketing ploy? No, say many experts in the field.  It’s a real phenomenon and it’s driving both dosage form innovation and the movement of bioactives...

Insights from SupplySide West

New ingredient set to give caffeine a run for its money, supplier says

Ingredient supplier Compound Solutions has introduced a nature identical version of theacrine branded as TeaCrine. The ingredient offers benefits over caffeine, the mainstay of energy formulations, the company says.

Insights from Supply Side West

'Fitness' trumps 'sports' in terms of marketing opportunities, AIDP says

Sports nutrition has been a growth driver in the dietary supplement sphere, but one ingredient supplier believes the category can impose a constricting mindset on formulators that can blind them...

Coffee genome sequenced: Researchers drink to greater caffeine control

Reducing, enhancing or even eliminating caffeine content in coffee plants will be possible in the near future researchers are saying after completing the genomic map of the coffee plant Coffea canephora....

SPORTS NUTRITION 2014: FOCUS ON CREATINE SCIENCE

‘Get ripped like Rambo and smart like Picasso!’ VPX rips up sports drink rulebook

VPX/Redline CEO Jack Owoc tells Sports Nutrition 2014 delegates how to create a creatine-based sports/energy drink that’s 'omnipresent enough to crush Red Bull, Powerade and Monster'.

SPORTS NUTRITION 2014: A STARK WARNING FOR ENTREPRENEURS

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against established brands such as Red Bull and Coca-Cola without some kind of ‘silo vertical’ protection is...

News in brief

Arsenal FC scores speaking slot at Sports Nutrition 2014

Sports Nutrition 2014 explores the market and future opportunities for the sports nutrition industry, valued at more than $30bn globally, and you can join the action for free!

400 representative products tested for 4-mei levels

FDA to conduct more tests, but has “no reason to believe” that 4-mei from caramel colors poses health risks at current intake levels

UPDATED Aug 22: The FDA has conducted new tests to determine exposure to 4-mei (4-Methylimidazole) via consumption of products containing caramel colors III and IV, and plans more to assess...

Europe's largest thin film manufacturer looks to make splash in US market

BioFilm Ltd., a Scottish manufacturer of thin dissolving films, is expanding its offerings into the US, believing that it has the production and formulation capability to transform what has been...

You’ll regret it in the morning: Review suggests alcohol-caffeine combo does not ‘mask’ intoxication

Mixing alcohol with energy drinks or other caffeinated beverages across different doses may not alter the awareness of intoxication as previously suggested, according to a meta-analysis.

Energy shot maker bases product on timed-release caffeine technology

LXR Biotech has launched a timed-release energy shot using a recently-developed beadlet technology in a bid to capture more of the energy shot market. 

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