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Energy drinks and shots

Energy drinks and shots

Politicians and regulators have energy drinks and shots firmly in their sights, with industry critics citing extensive safety concerns over the products. With so much happening with energy drinks and shots, from innovations to class actions, we bring you all the news from this controversial high-value sector. 

PLT debuts standardized nitrate ingredient from red spinach

PLT Health Solutions believes it has a winner in the sports nutrition field with the introduction of a standardized nitrate ingredient branded as Oxystorm.

Special edition: Sports nutrition

Booming demand for sports certifications seen as proof industry takes quality seriously

The market for sports certifications continues to boom, with new players entering the market and established brands scrambling to keep up with demand. 

Astaxanthin may reduce soccer player muscle damage: Study

The carotenoid astaxanthin can reduce muscle inflammation “induced by rigorous physical training” Serbian researchers have found.

Canadian firm to debut PurEnergy-based energy chew via Bulu Box sampling deal

Canadian company NeutriSci International will jump into the US market via a 50,000-unit -strong sampling program with Bulu Box for its NeuEnergy energy chew. 

Stepan's lipid nutrition business stumbles

Stepan Co. had high hopes when it acquired a brace of branded lipid nutritional ingredients - Clarinol and Marinol - in 2011. But the company growth projections have been frustrated...

Sales of energy shots slump as consumers reach for drinks instead

Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according...

Jolt Energy Gum relaunches as category experiences sales resurgence

Sales of chewing gum are climbing again after several years of stagnation, likely due to evolving tastes and eating patterns, in addition to new product launches, according to IRI Worldwide.

KonaRed ends first year as public company with revenues, costs and losses all on rise

KonaRed, the Hawaii-based manufacturer of supplements and functional beverages, reported a 39% net sales rise for 2014.  Sales rose to $1.3 million.

Researchers explore the functional potential of green coffee beans

There is strong potential for the use of ground green coffee beans to be used directly as a functional ingredient in supplements and foods, say researchers.

Sabinsa looks to beverage applications with new fully soluble uC3 Clear curcumin ingredient

Curcumin is a compound long on health benefits that comes with formidable formulation challenges because of its inflexible solubility profile.  Sabinsa Corp. has found a way around that with a...

Spread protein throughout the day for muscle gain and weight loss: Nestlé study

Balancing protein intake throughout the day - rather than having the bulk as part of an evening meal - helped participants in a study to boost muscle gain by nearly 20%...

Sports drinks aren’t enough to boost performance - salt may help: Research

Salt supplementation may improve exercise performance according to Spanish researchers – but health claims for sodium are still not authorised.

Energy drinks increase hyperactivity in children: Study

Children who drink sweetened energy drinks are 66% more likely to be at risk from hyperactivity and inattention symptoms, according to a study in the journal Academic Pediatrics. 

Nutrients-in-a-cap technology billed as easier to use debuts on US market

A new competitor has arrived on the ingredients-in-a-cap scene as Kansas-based Amerigo Labs brings a licensed bottle technology popular in Europe to the US market.

Body Glove Surge beats 5 Hour Energy for cycling power output and response times: Study

An ‘all-natural’ caffeine supplement improved cycling power output and auditory response times more than a supplement containing a combination of caffeine, taurine, and niacin, according to a small study with...

Monster & Red Bull among brands attacked for 'declining to commit to restrict marketing to under 18s'

Energy drink companies unwilling to protect teenagers, say US senators

The majority of the energy drinks market is unwilling to commit to protecting adolescents, according to a report by three US Senators.

Studies raise questions over sugar, caffeine, and children's intake of energy drinks

Two new studies have suggested that many children and adolescents consuming energy drinks get too much caffeine, while suggesting the level of sugar and caffeinated drinks can lead to different...

Future foods could mimic exercise benefits, claim Nestlé scientists

Future food and nutritional products could use the enzyme AMPK to mimic the effects of exercise on metabolism, Nestlé researchers have claimed.

Special edition: functional foods

Pill fatigue is driving innovation in space between functional foods and supplements, experts say

Is pill fatigue just a marketing ploy? No, say many experts in the field.  It’s a real phenomenon and it’s driving both dosage form innovation and the movement of bioactives...

Insights from SupplySide West

New ingredient set to give caffeine a run for its money, supplier says

Ingredient supplier Compound Solutions has introduced a nature identical version of theacrine branded as TeaCrine. The ingredient offers benefits over caffeine, the mainstay of energy formulations, the company says.

Insights from Supply Side West

'Fitness' trumps 'sports' in terms of marketing opportunities, AIDP says

Sports nutrition has been a growth driver in the dietary supplement sphere, but one ingredient supplier believes the category can impose a constricting mindset on formulators that can blind them...

Coffee genome sequenced: Researchers drink to greater caffeine control

Reducing, enhancing or even eliminating caffeine content in coffee plants will be possible in the near future researchers are saying after completing the genomic map of the coffee plant Coffea canephora....


‘Get ripped like Rambo and smart like Picasso!’ VPX rips up sports drink rulebook

VPX/Redline CEO Jack Owoc tells Sports Nutrition 2014 delegates how to create a creatine-based sports/energy drink that’s 'omnipresent enough to crush Red Bull, Powerade and Monster'.


‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against established brands such as Red Bull and Coca-Cola without some kind of ‘silo vertical’ protection is...

News in brief

Arsenal FC scores speaking slot at Sports Nutrition 2014

Sports Nutrition 2014 explores the market and future opportunities for the sports nutrition industry, valued at more than $30bn globally, and you can join the action for free!

Key Industry Events