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Unistraw partners with Nippi Collagen for collagen drinking straws

13-Dec-2013

Unistraw Holdings has announced a strategic partnership with Nippi Collagen to produce and distribute TruMarine Collagen drinking straws for bone and joint health, and skin health applications. 

“Nippi’s TruMarine Collagen is the perfect complement to Unistraw delivery system and will underpin a disruptive approach to entering fast growing functional categories like Beauty from Within and Bone & Joint health,” said Carl Freund, Country Manager Unistraw USA. 

“The combination of great flavor, healthy positioning, trusted ingredient brand and a fabulous drinking experience puts us into the sweet spot of consumer desire. In Japan alone, the Collagen Beauty market generates over $2.3B in sales and this trend will accelerate globally through Unistraw’s TruMarine Collagen beverage innovation,” he added.

Greg Nielsen, VP of Nippi Collagen NA Inc., described the partnership between as a, “truly exciting opportunity to offer a revolutionary new product to consumers, answering today’s growing demand for health and wellness ingredients. By integrating TruMarine Collagen peptides into the Unistraw Delivery System technology, we are able to offer consumers an alternative and convenient way to promote bone, joint, and skin health.

“The response from early market trials has been remarkable and we are extremely pleased to be working with Unistraw on the development and launch of this product.” continues Greg Nielsen.

The patented Unistraw Delivery System was created in 1996 by Australian Peter Baron to add flavor, energy, collagen peptides, probiotics, vitamins, nutrition and even pharmaceuticals to liquid sipped through it. The company is headquartered in Singapore.

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