Protein product supplier Proliant Health Ingredients has chosen ingredients distributor Stauber Performance Ingredients to market two of its latest products.
The California-based distributor will promote ImmunoLin, positioned as an immune ingredient that also maintains healthy cholesterol levels, and muscle recovery product NutraGammax.
"We are very excited about this opportunity to promote ImmunoLin and NutraGammax. They are safe and effective ingredients with both clinical and basic research support," commented Dan Stauber, CEO of Stauber Performance Ingredients.
Protein ingredients are used in a wide variety of foods and personal care products. The protein ingredient industry is currently experiencing rapid growth and estimates place the global market in excess of $10 billion.
According to a report from market research firm Frost & Sullivan, the US protein market alone was worth $2.64 billion in 2002, with plant proteins making up 47 per cent of total revenue and the balance coming from animal proteins.
Soy protein accounted for approximately 76 per cent of the plant protein side of the market, while milk proteins were the dominant animal protein.