SUBSCRIBE

Breaking News on Supplements & Nutrition - North AmericaEU edition

News > Suppliers

Read more breaking news

 

 
Dispatches from Vitafoods Europe 2012

Pure chemistry: BASF Nutrition plots nutrition course with 'Cognis inside'

By Shane Starling from Geneva , 31-May-2012
Last updated on 31-May-2012 at 15:40 GMT2012-05-31T15:40:38Z

BASF human nutrition

BASF’s nutrition activities got a lot bigger in 2010 when the chemicals giant paid €3 billion for Cognis Nutrition. With the integration mostly complete, what’s up front for BASF Human Nutrition?

Michael Ceranski is the senior vice president, global business unit at BASF Human Nutrition and a man who is instrumental in determining the fate of BASF’s new nutrition activities. He took some time to speak with us at Vitafoods Europe last week.

 “What is truly important for us is to take out the customercentricity and the innovativeness of the two units and with all the synergies bring that to the next level in the market and to grow even stronger in the future,” Ceranski relayed.

‘We create chemistry’

While the Cognis input saw the new Nutrition unit double its revenue to about €2bn in 2011 – it is a small part of BASF’s  €73.5bn income last year. But Ceranski said the division was central to the wider group’s just-launched, 10-year ‘we create chemistry’ strategy.

“Food and nutrition is at the core of the BASF group so the business of human nutrition is also at the core so that means that BASF wants to invest in research, development applications but also in people to make sure we are close to our customers and offer products that are innovative…”

Growth may come both organically and via other acquisitions, he said, noting increased growth rates in emerging markets.

BASF had, “walked the talk” he said when it came to nutrition investment, with the recent purchase of Scottish high-dose omega-3 supplier Equateq.

“We were looking for some time to go into the premium segment of omega-3s and we discovered Equateq…”

Related products

Tiny plants with huge potential: Introducing LENTEIN Plus and mankai

Tiny plants with huge potential: Introducing two new players to the plant-based protein market

Two firms that generated a lot of buzz at the IFT show this year...

NASA food science: Complete nutrition, emerging technologies, and the Mission to Mars

NASA food science: Complete nutrition, emerging technologies, and the Mission to Mars

NASA is exploring all forms of cutting edge technology, from 3D printing to high...

How does the supplements industry deal with credibility bashing?

How does the supplements industry deal with credibility bashing?

The New York Attorney General’s investigation has led to attacks on the industry by...

U.S. tea sales climb as consumers seek healthy drinks & new flavors

U.S. tea sales climb as consumers seek healthy drinks & new flavors

Sales of tea in the U.S. are growing quickly as more Americans are drawn...

New gut models facilitating microbiome research

New gut models facilitating microbiome research

The understanding of what happens within the human digestive system has always been hampered...

Collaboration among stakeholders needed for probiotics research to move forward, experts say

Collaboration among stakeholders needed for probiotics research to move forward, experts say

The immediate future of the probiotics space is clouded by regulatory uncertainty but is...

Pivotal study on effect of gut microbial makeup on brain activity changed course of researcher's career

Pivotal study on effect of gut microbial makeup on brain activity changed course of researcher's career

The dawn of inexpensive, rapid genetic sequencing has opened up new avenues for explaining...

Can gut microbes affect eating behavior?  It's an intriguing field of research, expert says

Can gut microbes affect eating behavior? It's an intriguing field of research, expert says

Evidence continues to mount that the gut microbiome affects gut health in a number...

Ganeden BC30 boosts performance, recovery in weight lifting test, attendees at event are told

Ganeden BC30 boosts performance, recovery in weight lifting test, attendees at event are told

A study detailed at the Probiota Americas gathering in San Diego showed how supplementation...

US market is faster, but not lower quality or less ethical than Europe, consultant says

US market is faster, but not lower quality or less ethical than Europe, consultant says

In the wake of the New York Attorney General affair, one question that has...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against...

Coffee may hydrate athletes just like water: Researcher

Coffee may hydrate athletes just like water: Researcher

Sophie Killer

Doctoral researcher, Loughborough University

Caffeine in small doses and during training may boost performance

Caffeine taken during training and even in small doses may boost sports performance: Researcher

Sophie Killer

Doctoral researcher in exercise metabolism and performance nutrition

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Professor John Cryan

Chair and head of the Department of Anatomy and Neuroscience,...

Algatech: Functional food on astaxanthin horizon

Algatech: Functional food on astaxanthin horizon

Israeli firm Algatechnologies will work towards gaining approval for its astaxanthin as a novel...

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

Key Industry Events