The Natural Products Association’s John Gay has demanded clarity and action over recent concerns about melatonin in baked goods.
Gay, NPA’s executive director and CEO, said that NPA considers that the products in question – brownies containing melatonin – are “conventional foods falsely labeled as supplements.
“Simply calling a product a ‘dietary supplement’ does not make it so.
“There are specific rules for what qualifies as a supplement as opposed to what qualifies as conventional food,” he added.
NPA also urged the Food and Drug Administration (FDA) to act quickly on such products that masquerade as dietary supplements.
“In fact, the FDA has taken such action before, and we urge them to do so again.
“It is worth noting that dietary supplements are used by half of all Americans to promote their health.
“While consumers should check with their doctor before taking any supplements, they should rest assured that dietary supplements are both safe and fully regulated by the government as unique category of food under the Dietary Supplement Health and Education Act. Under these and other regulations, and with strong self-regulatory efforts, the U.S. supplement industry has an excellent safety record.
“We again endorse FDA actions to hold accountable those who violate the law by marketing products they claim are supplements but, in reality, do not qualify as supplements.”