Krill players battle counterfeit material

By Shane Starling

- Last updated on GMT

© iStock
© iStock

Related tags Krill oil Eicosapentaenoic acid Docosahexaenoic acid Omega-3 fatty acid

New kid on the krill block OmegaVeritas has launched a verification method after tests showed mislabelled material on-market.

OmegaVeritas, working with fellow Norwegian suppliers Aker Biomarine and Olympic Seafood-owned Rimfrost, has developed over the past year a system that “can provide highly accurate results​” for Antarctic-sourced krill, valued at about €90m.

CEO Svein Erik Haugmo told NutraIngredients: "One small screening we did showed that six of 15 krill oil supplements claiming to be pure krill contained also fish oil or concentrated fish oil."

"Since the price for krill oil is at a high premium level, it is money to save for an irresponsible brand if they can substitute real krill oil with, say, a mix of EPA [eicosapentaenoic acid] and DHA [docosahexaenoic acid] omega-3s, soy lecitine [phospholipids] and astaxanthin."

The verification work involved developing, optimising and validating sampling procedures and logistics; analysis protocols; software algorithms as well as developing a reference database.

"Authenticity and transparency are two mega trends facing most consumer product categories, so tools like this ultimately help build trust,"​ said Adam Ismail, executive director of the Global Organisation for EPA and DHA Omega-3s (GOED).

"We have seen how important authenticity testing can be in other categories like botanicals, so establishing methods proactively has a lot of value for the category."

Authenticity drive

The Antarctic krill harvesting craft of Aker and Rimfrost were used to take a broad selection of samples from across the Antarctic krill fishery that has been certified sustainable by the likes of the Marine Stewardship Council (MSC) and the World Wildlife Fund (WWF).

krill omega 3 fish marine sea biomass iStock.com Andrea Izzotti
© iStock

“As often happens with successful, premium ingredients, the krill oil category risks being attacked by suppliers with adulterated, low cost products​,” said Aker CEO Matts Johansen.

Rimfrost CEO John Cameron stated: “With strong support from the industry, OmegaVeritas has now developed a tool for purchasers that will assist in isolating products that are 100% authentic krill oil​.”

The tool will be available from June, 2016.

Related news

Show more

Related products

show more

Nutriterra DHA Canola for Global Omega-3 Day

Nutriterra DHA Canola for Global Omega-3 Day

Content provided by Nuseed Nutritional | 28-Feb-2024 | Data Sheet

March 3 is Global Omega-3 Day. While almost everyone needs more omega-3, not everyone tolerates marine oil. Nutriterra DHA Canola makes it easy to celebrate...

Krill oil supports six key areas of healthy aging

Krill oil supports six key areas of healthy aging

Content provided by Aker BioMarine | 14-Feb-2024 | White Paper

The global population is getting older—according to WHO by 2050 the world’s population over 60 years will double and the population above 80 years will...

Consumers' growing demand for Omegas

Consumers' growing demand for Omegas

Content provided by Fruit d'Or | 13-Feb-2024 | White Paper

Consumers are increasingly interested in the benefits of omegas supplements. According to forecasts for 2023–2030, the global omega-3 market is expected...

Related suppliers

Follow us

Products

View more

Webinars