SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - North America EU edition | APAC edition

News > Suppliers

Read more breaking news

 

 

Ganeden on 'predatory lawsuits', probiotic tea and the Walmart snowball effect

16-Jun-2011
Last updated on 16-Jun-2011 at 15:25 GMT2011-06-16T15:25:27Z

Ganeden on 'predatory lawsuits', probiotic tea and the Walmart snowball effect
Ganeden on 'predatory lawsuits', probiotic tea and the Walmart snowball effect
Loading the player...

Elaine Watson caught up with Ganeden Biotech's business development boss Mike Bush at the IFT show to talk about opportunities in the food and drink market for its ultra-resilient BC30 probiotic strain.

Ganeden is working with “three or four” leading US food retailers on private-label product launches containing BC30 following a successful partnership with Walmart, revealed Bush.

The retail giant, which has recently launched a yogurt called enliven containing BC30,was now working with Ganeden on other products, said Bush. “We’re working on line extensions in the refrigerated section.”

Ganeden was also having “conversations with 85 percent of the top tier” food and beverage firms in the US about application opportunities, he claimed.

“We’ve been overwhelmed. Interest from the food and beverage sector has been exceptionally high, especially from the bakery and confectionery market, but we’re also seeing interest from juice, sports nutrition, bars and frozen yogurts. We’ve also done a lot of research on shelf-stable beverages, which go through some pretty rigorous processing steps including hot filling and pasteurization.”

Probiotics and health claims

Some potential customers were wary of probiotics given that some big names including Dannon , Bayer and Nestlé had been challenged over health claims, he said.

However, Ganeden always advised manufacturers to be cautious, he said. “We have numerous studies that support digestive and immunity claims but ‘supports digestive health’ is most common.”

Meanwhile, a lot of effort was going into branding, he said. “It’s a requirement that companies use the BC30 logo on their packaging. It’s the ‘Intel inside’ approach.”

Because BC30 can be boiled, baked, frozen, pasteurized and extruded, it could be used in a whole swathe of food applications previously closed to probiotics from hot tea to muffins, said Bush.

“Probiotics have been tied to the dairy case for years. Not any more.”

Related products

Soup-To-Nuts Podcast: A closer look at protein’s rise to popularity and where it is headed

Soup-To-Nuts Podcast: A closer look at protein’s rise to popularity and where it is headed

Americans’ love affair with protein shows no signs of cooling in the coming years...

Soup-To-Nuts Podcast: Separating fact from fiction with probiotics

Soup-To-Nuts Podcast: Separating fact from fiction when formulating with probiotics

Once restricted to a handful of products, such as yogurt, probiotics are enjoying unprecedented...

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

As US consumers embrace a healthier lifestyle focused on prevention rather than treatment, they...

Overcoming the taboo of vaginal health – the next frontier of probiotics

Overcoming the taboo of vaginal health – the next frontier of probiotics

A paradigm shift is needed to force delicate women’s health issues like vaginal infections...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against...

Coffee may hydrate athletes just like water: Researcher

Coffee may hydrate athletes just like water: Researcher

Sophie Killer

Doctoral researcher, Loughborough University

Caffeine in small doses and during training may boost performance

Caffeine taken during training and even in small doses may boost sports performance: Researcher

Sophie Killer

Doctoral researcher in exercise metabolism and performance nutrition

Nutraceutical innovation around boosting or reducing nitric oxide

Nutraceutical innovation around boosting or reducing nitric oxide

Industry interest in boosting nitric oxide, a potent vasodilator, has been increasing, with companies...

Prebiotic ingredient derives big gut health benefit from small dose

AIDP says prebiotic ingredient derives big gut health benefit from small dose

AIDP is emphasizing the prebiotic potential of its PreticX xylooligosaccharide. The small dosage provides...

Demystify testing for new technology & new players

New technology and new players push labs to demystify testing: Alkemist Labs CEO

Keeping up to date with technological advances, understanding which testing methods are suitable for...

Navigating the regulations around supplements for pets

Navigating the regulations around supplements for pets

While many ingredients and trends for animal supplements are the similar to those found...

Milk protein producer not ready throw in towel to whey

Milk protein producer not ready throw in towel to whey

Milk proteins continue to carve out a strong niche in sports nutrition despite’s whey...

Just Thrive Probiotic chosen for HIV trial, company says

Just Thrive Probiotic chosen for HIV trial, company says

Thrive Probiotic has gathered data on the company’s Just Thrive Probiotic supplement and its...

Patient interest driving increase in supplement use, naturopathic doctor says

Patient interest driving increase in supplement use, naturopathic doctor says

Naturopathic doctors can play a key role in supporting the use of supplements through...

Synbio ingredients have vast market penetration, new list shows

Synbio ingredients have vast market penetration, new list shows

Synthetic biology, or GMO 2.0 as some are calling it, has vastly more penetration...

FOODVISION: DNA testing just ‘one part of the jigsaw’

FOODVISION: DNA testing just ‘one part of the jigsaw’

Andrew Steele

Head of Product Development, DNAFit

Is pharma interest in probiotics a challenge or opportunity?

Is pharma interest in probiotics a challenge or opportunity?

The probiotic category continues to grow rapidly on a global basis. And with growth...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...