SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - North America EU edition | APAC edition

News > Suppliers

Read more breaking news

 

 

Ganeden on 'predatory lawsuits', probiotic tea and the Walmart snowball effect

16-Jun-2011
Last updated on 16-Jun-2011 at 15:25 GMT2011-06-16T15:25:27Z

Ganeden on 'predatory lawsuits', probiotic tea and the Walmart snowball effect
Ganeden on 'predatory lawsuits', probiotic tea and the Walmart snowball effect
Loading the player...

Elaine Watson caught up with Ganeden Biotech's business development boss Mike Bush at the IFT show to talk about opportunities in the food and drink market for its ultra-resilient BC30 probiotic strain.

Ganeden is working with “three or four” leading US food retailers on private-label product launches containing BC30 following a successful partnership with Walmart, revealed Bush.

The retail giant, which has recently launched a yogurt called enliven containing BC30,was now working with Ganeden on other products, said Bush. “We’re working on line extensions in the refrigerated section.”

Ganeden was also having “conversations with 85 percent of the top tier” food and beverage firms in the US about application opportunities, he claimed.

“We’ve been overwhelmed. Interest from the food and beverage sector has been exceptionally high, especially from the bakery and confectionery market, but we’re also seeing interest from juice, sports nutrition, bars and frozen yogurts. We’ve also done a lot of research on shelf-stable beverages, which go through some pretty rigorous processing steps including hot filling and pasteurization.”

Probiotics and health claims

Some potential customers were wary of probiotics given that some big names including Dannon , Bayer and Nestlé had been challenged over health claims, he said.

However, Ganeden always advised manufacturers to be cautious, he said. “We have numerous studies that support digestive and immunity claims but ‘supports digestive health’ is most common.”

Meanwhile, a lot of effort was going into branding, he said. “It’s a requirement that companies use the BC30 logo on their packaging. It’s the ‘Intel inside’ approach.”

Because BC30 can be boiled, baked, frozen, pasteurized and extruded, it could be used in a whole swathe of food applications previously closed to probiotics from hot tea to muffins, said Bush.

“Probiotics have been tied to the dairy case for years. Not any more.”

Related products

Overcoming the taboo of vaginal health – the next frontier of probiotics

Overcoming the taboo of vaginal health – the next frontier of probiotics

A paradigm shift is needed to force delicate women’s health issues like vaginal infections...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against...

Coffee may hydrate athletes just like water: Researcher

Coffee may hydrate athletes just like water: Researcher

Sophie Killer

Doctoral researcher, Loughborough University

Caffeine in small doses and during training may boost performance

Caffeine taken during training and even in small doses may boost sports performance: Researcher

Sophie Killer

Doctoral researcher in exercise metabolism and performance nutrition

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Professor John Cryan

Chair and head of the Department of Anatomy and Neuroscience,...

Algatech: Functional food on astaxanthin horizon

Algatech: Functional food on astaxanthin horizon

Israeli firm Algatechnologies will work towards gaining approval for its astaxanthin as a novel...

Vox Pop: What do you think about botanical supplements?

Vox Pop: What do consumers know & think about botanical supplements?

There’s a lot of distrust of botanical supplements. And even among those that buy...

Vox Pop: Consumers had this to say about GMO labeling...

Vox Pop: Consumers had this to say about GMO labeling...

On the heels of President Barack Obama signing into law a federal bill requiring...

TerraVia CEO talks algae at IFT: We have disruptive products

TerraVia CEO: Thrive culinary algae oil could be a sizeable consumer brand

TerraVia – formerly known as Solazyme – has been telling reporters (and investors) that...

DNA barcoding is still a science project: BI Chief

DNA barcoding is still a science project: BI Chief

The dietary supplements industry has done a great job coming together to address raw...

What’s hot in functional beverages? Omega-3s, prebiotics and probiotics

What’s hot in functional beverages? Omega-3s, prebiotics and probiotics

Interest in probiotics is skyrocketing and the friendly bugs are increasingly turning up in...

Edible insects beyond whole cricket powder at IFT

Will the edible insects market move beyond whole cricket powder?

Milled whole cricket powder is probably the best known bug-derived food ingredient aside from...

It's time to put whey and casein back together, exec says

It's time to put whey and casein back together, exec says

Cutting milk proteins apart has been all the rage in recent years. But Benoit...

Consumer vox pop on anti-aging ‘beauty from within’ supplements

Vox Pop: What does ‘beauty from within’ mean to consumers?

Stopping several unsuspecting passers-by in downtown Chicago, we gathered some consumer thoughts on the...

Personalised nutrition: Listening to the gut microbiome

Personalised nutrition: Listening to the gut microbiome

Tal Korem

Professor, Weizmann Institute of Science

Personalised nutrition held back by ‘lack of trust and transparency’

Personalised nutrition held back by ‘lack of trust and transparency’

Nard Clabbers

senior business developer, personalised nutrition and health , TNO