Quebec-based Fruit d'Or has received non-GMO verification from the Non-GMO Project for both its Cran d'Or and Cran Naturelle ingredients.
"At this point, retailers and consumers expect supplements containing ingredients of natural origin to be totally non-GMO because the idea of synthetic cultivated foods (fruits and vegetables) is of real concern because people do not know how such foods will affect their long-term health and well-being," said Stephen Lukawski, Vice President of Business Development, Sales and Marketing.
The Non-GMO Project is a non-profit organization committed to preserving and building sources of non-GMO products, educating consumers, and providing verified Non-GMO choices. The non-GMO Project offers North America’s only third-party verification for products produced according to rigorous best practices for GMO avoidance. Visit nongmoproject.org for more information.
"As far as we know, Fruit d'Or Nutraceuticals is the only cranberry supplier working with the Non-GMO Project, and has the only cranberry ingredients that are now certified and verified as non-GMO, which makes for a powerful value-added marketing opportunity," added Lukawski.