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ChromaDex picks Indian partner for phytochemical reference standards


ChromaDex has set up an exclusive distribution agreement for the Indian market, which will see LGC Promochem India selling its phytochemical reference standards in that country.

ChromaDex, which specializes in botanical reference standards and analytical tools, said the deal is an extension of its collaboration with LGC Standards, which is its exclusive distributor in the European market.

“There is growing demand for ChromaDex products and services in the Indian marketplace and LGC Promochem India’s visibility and presence in the Indian market will help to accelerate adoption. Our customers in this growing market will now have much better access to our comprehensive range of phytochemical products and services,” said Frank Jaksch, CEO of ChromaDex.