The American Botanical Council hit a milestone with the 30th anniversary of its quarterly publication, HerbalGram. The publication, which began life as a simple newsletter, has now transformed into an 80-page, full color magazine/journal hybrid featuring high quality photography and peer-reviewed articles.
"One of the herb community's biggest challenges, especially back in the early 1980s, was credibility," said Mark Blumenthal, editor of HerbalGram and founder of ABC. "Herbs were like the Rodney Dangerfield of medicine; they got no respect.
“Throughout its history, starting with Rob McCaleb's 'Research Reviews,' HerbalGram has been a leader in reporting the emerging science on herbs,” Blumenthal said.
Earlier in its history, HerbalGram was published with financial support from the American Herbal Products Association, of which Blumenthal was a founding member. The publication is now read in more than 80 countries, according to ABC.
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