SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - North AmericaEU edition

News > Regulation

Read more breaking news

 

 
Dispatches from SupplySide West 2011

GOED explains its “big plans” for omega-3 health claims in 2012

By Shane Starling from Las Vegas , 17-Oct-2011
Last updated on 19-Oct-2011 at 17:00 GMT2011-10-19T17:00:19Z

GOED explains its “big plans” for omega-3 health claims in 2012

With the volume of omega-3 science tripling in 10 years, the world’s leading omega-3 trade group is working with international regulators to have that research reflected in authorised claims – especially in the EU and the US.

At Supply Side West in Las Vegas, the executive director of the Global Organization for EPA and DHA Omega-3 (GOED), Adam Ismail, highlighted why his group believes change is required so claims reflect, “the current state of science.”

“We’ve got big plans for 2012. One of our goals is to petition the FDA to upgrade the US heart health claim from a qualified claim to a fully approved claim,” Ismail said.

“Right now it has a lot of disclaimer language attached to the claim…but we need something more friendly that reflects the current state of science.”

“We now have 10 years more advanced science and the body of science has almost tripled so there is a lot more evidence in healthy populations about the effects of omega-3s.”

Other issues include minimum levels to prevent omega-3 “fair dusting” where minimal ingredient levels are used to earn claims with inefficacious doses.

In Europe, the group is, “hoping to leverage the same work to get a similar heart disease risk reduction claim established in the EU”.

“Right now there is an article 13 claim pending on how EPA [eicosapentaenoic acid] and DHA [docosahexaenoic acid] help maintain normal cardiac function, but we think there is evidence for a stronger claim that EPA and DHA may reduce the risk of cardiovascular disease.”

Quality

In another programme, the group has also begun a random quality testing scheme that builds on its quality logo launched in 2010.

Quality concerns in China are also being addressed with the group recruiting new Chinese suppliers, and education campaigns engaged in.

Related products

Functional & sparking bottled water sales are “very hot in the US”

Functional & sparking bottled water sales are “very hot in the US,” analyst says

Once considered boring by many Americans, water is becoming a go-to beverage of choice...

CV Sciences forges ahead with CBD development

CV Sciences forges ahead with CBD development despite regulatory uncertainties

Ground breaking CBD firm CV Sciences is seeking to shed the stigma of what...

Work on soil improvement leads to mineral ingredient for supplements

Work on soil improvement leads to mineral ingredient for supplements

Work in organic agriculture led Mineral Biosciences to the development of a “fossil mineral”...

NOW Foods CEO: Transparency is key facet of brand equity

NOW Foods CEO: Transparency is key facet of brand equity

Transparency has become a watchword among dietary supplement companies. Jim Emme, president of NOW...

The rise of adaptogenic herbs: ‘These herbs help mitigate stress & we live in a stressful environment’

The rise of adaptogenic herbs: ‘These herbs help mitigate stress & we live in a stressful environment’

Interest in adaptogenic herbs is increasing, but how does industry communicate the benefits to...

Turmeric, matcha & mushroom among specialty teas driving sales

Turmeric, matcha & mushroom among specialty teas that are engaging Millennials and driving sales

Sales of tea in the US continue to climb steadily, thanks in part to...

FDA should focus on tainted products, GMPs, NDIs

FDA’s new dietary supplement office should focus on tainted products, GMPs & NDIs, industry leaders say

With the recent elevation of dietary supplement oversight from a division to its own...

How should mainstream retailers merchandise 'natural' foods?

How should mainstream retailers merchandise 'natural' foods?

How best to merchandise 'natural' foods? For some mainstream food retailers, a store within...

The ‘next generation’ of digestive health drinks? Rhythm tunes into consumer trends

The ‘next generation’ of digestive health drinks? Rhythm tunes into consumer trends

Rhythm Health believes its coconut-based kefir beverages and snacks can be the ‘natural successor’...

'Social retailing' model used to popularize fiber/probiotic blend

'Social retailing' model used to popularize fiber/probiotic blend

Regular Girl, a prebiotic-probiotic blended product, is debuting on the market via a “social...

Overcoming the taboo of vaginal health – the next frontier of probiotics

Overcoming the taboo of vaginal health – the next frontier of probiotics

A paradigm shift is needed to force delicate women’s health issues like vaginal infections...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against...

Coffee may hydrate athletes just like water: Researcher

Coffee may hydrate athletes just like water: Researcher

Sophie Killer

Doctoral researcher, Loughborough University

Caffeine in small doses and during training may boost performance

Caffeine taken during training and even in small doses may boost sports performance: Researcher

Sophie Killer

Doctoral researcher in exercise metabolism and performance nutrition

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Professor John Cryan

Chair and head of the Department of Anatomy and Neuroscience,...

Algatech: Functional food on astaxanthin horizon

Algatech: Functional food on astaxanthin horizon

Israeli firm Algatechnologies will work towards gaining approval for its astaxanthin as a novel...

On demand Supplier Webinars

Brain performance – when does it peak and what can we do about it?
Kemin Human Nutrition & Health
The NutraIngredients-USA Omega-3 Forum
William Reed Business Media
All supplier webinars

Community Insights