Related topics: Regulation
Coca-Cola-owned Minute Maid has been told to discontinue TV advertising that suggested an omega-3 DHA-fortified pomegranate and blueberry superjuice could give an immediate memory boost.
The voluntary advertising watchdog, the National Advertising Division of the Council of Better Business Bureaus (NAD), said while evidence indicated claims that the product "help nourish your brain" were founded, specific claims about memory boosting were not.
Coke said it disagreed with the ruling but noted the adverts had already been discontinued.
See NutraIngredients-USA.com for more comment on this ruling tomorrow.
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