Nestle, one of the world’s leading supplier of bottled waters, hopes to offset green criticisms of some of its leading brands with new adverts that attack the potential health impacts of carbonated beverages, say news reports.
The group is said to have recently launched a number of new TV advertisements for its Nestle Pure Life brand on US-based Spanish language channels. The adverts aim to play down environmental criticism of water compared to health concerns regarding other types of drinks, says The Wall Street Journal newspaper.
According to the publication, the promotional focus may soon be extended across the US with English language broadcasts and print campaigns.
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