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Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

FDA raps probiotic swine flu supplements for false claims

22-Jul-2009 - The Food and Drug Administration has sent a warning letter to a Minnesota-based supplements manufacturer for making misleading claims that its probiotic supplements could prevent or treat human swine flu (H1N1).

Health claims report slammed as ‘unscientific’

21-Jul-2009 - A new report that calls for fewer restrictions on the use of health claims in Canada has been criticized as being “superficial” and not grasping the intricacies of the Canadian and US food legislative frameworks.

Weekly comment

Mainstream press ‘exposed’ for health claim sensationalism

20-Jul-2009 - Not again! As if industry is not struggling enough with the severity of the European Food Safety Authority’s nutrition and health claims rulings so far, the situation has not been helped by the kind of articles that appeared in the UK press today and yesterday.

Bayer faces lawsuit for selenium cancer prevention ads

18-Jun-2009 - Bayer Healthcare could face a lawsuit in the United States for advertising that its One A Day vitamins could reduce prostate cancer due to their selenium content.

Supplements and DSHEA under mass attack

15-May-2009 - The US dietary supplement industry is facing a massive media onslaught after recent recalls of harmful products have placed the sector and the law that regulates it under the spotlight.

General Mills Cheerios cereal is a drug, says FDA

13-May-2009 - General Mills has been told to change the marketing of its popular Cheerios whole grain cereal, as the health claims it currently uses classify it as an unapproved drug.

How the EU health claims process could impact US

06-May-2009 - How will the new health claims system in Europe impact the state of play in the North American market? Lorraine Heller speaks to a leading international ingredients supplier about the potential marketing and regulatory implications.

Dispatches from Supply Side East

Playing ball in China's health claims park

28-Apr-2009 - Lorraine Heller met with Randy Dennin, chairman of the Chinese branch of US trade group Natural Products Association (NPA), at Supply Side East and asked him about regulatory and other challenges on the Sino peninsula.

FTC settles Xenadrine weight loss case

27-Apr-2009 - The Federal Trade Commission (FTC) has reached agreement on a lawsuit it lodged against a US-based distributor in 2005 for marketing and distributing a product making misleading weight loss claims, as its crack down on testimonial advertising gathers steam.

FTC Kellogg censor a warning to industry

21-Apr-2009 - The Kellogg company has removed adverts stating its cereals were clinically proven to boost children’s concentration by almost one fifth, after the Federal Trade Commission (FTC) took issue with the marketing.

FTC testimonial amendments unnecessary, says CRN

20-Apr-2009 - The Council for Responsible Nutrition (CRN) has urged the US Federal Trade Commission (FTC) to reconsider proposed amendments to rules regarding the use of testimonials and endorsements in marketing materials on products including dietary supplements and functional foods

Time to communicate açai benefits, suggests Mintel

08-Apr-2009 - The antioxidant-rich açai berry has steadily grown in popularity over the past five years, but analysts warn that manufacturers need to start communicating the fruit’s benefits if consumers are to continue paying the premium.

Types of research needed for functional food claims

03-Apr-2009 - Health claims that can be made on functional food products vary depending on the quality and quantity of scientific evidence that backs the claim. In this article, NutraIngredients-USA.com provides a break-down of the different types of research that can be conducted.

Regulation and health claims for functional foods

02-Apr-2009 - Functional foods in the US are not legally defined as a distinct category, which has generated a confusing regulatory framework. In this article, NutraIngredients-USA.com provides a break-down of the health claims that can be used on the products.

New review breaks down consumer perception of health claims

30-Mar-2009 - Health claims appearing on food and beverage products may not influence consumer purchasing behavior as much as price and taste, suggests a new review.

CSPI warns consumers off acai scams

23-Mar-2009 - Consumers are being duped into purchasing acai products with bogus credit card schemes and exaggerated health and nutrition claims, according to the healthy food advocate, Consumers for Science in the Public Interest (CSPI).

‘Whole grains’ popular kids’ health claim, says Mintel

17-Feb-2009 - Whole grains and fiber maintain a strong appeal for health-positioned food products marketed for children, according to new figures from Mintel.

NY bill seeks extra labeling on supplements

29-Jan-2009 - The New York State Assembly is to amend its agriculture and markets law to require dietary and nutritional supplement manufacturers to label products as tested or untested by the Food and Drug Administration (FDA).

Guest article

FDA supplement warning letters: 2008 year in review

27-Jan-2009 - The US Food and Drug Administration (FDA) issued over 40 warning letters to supplement marketers last year. An analysis by FDA legal specialists Ivan Wasserman and Svetlana Walker reveals that the agency’s focus was on cancer claims made on internet web sites.

FDA explains substantiation needs for supplement claims

09-Jan-2009 - The US Food and Drug Administration (FDA) has published guidance for dietary supplement manufacturers on what it considers to be sufficient scientific substantiation for the health claims made on their products.

When foods become drugs

11-Dec-2008 - As the year draws to a close, NutraIngredients-USA.com looks at occasions where the US FDA has intervened to clear up the food, drink and supplement industries of products that overstep the fine line between function and pharmaceutical.

Weekly comment

Coping with health claim hurt

08-Dec-2008 - One of the most fiercely debated and amended pieces of European Union food law history is playing out before our eyes, and its effects are beginning to be felt.

Industry defends weight loss products against academic attack

05-Dec-2008 - In response to a recent BMJ editorial claiming that only drugs are effective for weight loss, members of the global food and supplements industries have defended the efficacy of their products, calling the article the “latest misinformed campaign”.

General Mills rapped over probiotic claims

04-Dec-2008 - General Mills has been told to amend advertising for its functional yogurt product, Yoplait Yo-Plus, for making misleading claims.

FTC sets out rules for testimonials in marketing

01-Dec-2008 - Food and supplement manufacturers have two months to comment on new guides issued by the US Federal Trade Commission (FTC) on product endorsements and testimonials.

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