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Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

Swine flu prompts Kellogg to quit Rice Krispies immunity claims

05-Nov-2009 - The Kellogg Company has pulled immunity claims from its popular antioxidant-fortified Rice Krispies range, rather bizarrely citing swine flu links as the principal reason.

Weekly comment

Clinical trials are EFSA’s fool’s gold

02-Nov-2009 - There’s gold to be found in them health claims mountains, but prospectors from the European Food Safety Authority (EFSA) must be happy with the little chunks that add up to a lot, and stop searching for nuggets the size of your fist.

Coke defends omega-3 superjuice ads

29-Oct-2009 - Coca-Cola has defended a television advert for a DHA-fortified superjuice, saying the advert used humor to imply general brain benefits that were construed as being more specifically memory-boosting by the voluntary advertising watchdog.

Special edition: Healthy chocolate

Regulation: the rules governing healthy chocolate

23-Oct-2009 - In the final part of our series on healthy chocolate, NutraIngredients scans the regulatory landscape to see how the movement towards healthy cocoa offerings is being affected by the rules in some of the lands they are proliferating in.

Costa Rican omega-3 milk irons out UHT problems

23-Oct-2009 - Austrian-based microencapsulation specialist, GAT Food Essentials, is supplying latin America’s largest dairy with an omega-3 form that is allowing the dairy to offer a difficult to achieve, non-chilled milk containing both iron and the healthy lipid.

Court asked to rule on selenium claims

19-Oct-2009 - The legal firm behind two actions that challenge the US qualified health claims system has asked a District of Columbia District Court to issue a summary judgment against the FDA over its selenium claims.

Canada confirms six month probiotic compliance deadline

09-Oct-2009 - Probiotic products on sale in Canada have been given six months to comply with new health claims guidelines by Health Canada.

FTC issues revised guides on use of endorsements

06-Oct-2009 - Companies will need to disclose if they have sponsored a study discussed in an advertisement for their product under new guidance issued yesterday by the US Federal Trade Commission (FTC).

General Mills sued over probiotic claims

28-Sep-2009 - The legal firm that mounted the class action against Dannon that resulted in a $35m out-of-court settlement, is one of several law firms that have mounted a similar action against another probiotic product, this time General Mills’ Yo-Plus.

Special edition: Brain health

Regulation: Communicating cognitive health

25-Sep-2009 - In the sixth article in our series on brain health, regulations governing the area are explored.

Dannon probiotic claims: 'Ripped' or 'enhanced'?

24-Sep-2009 - Reaction to Dannon’s $35m out-of-court probiotic settlement has been varied – from those accusing the company of scientific and marketing negligence to staunch defense of the company’s right to market products even when the science is not conclusive.

Special edition: Brain health

Supply: The back-end of brain health

23-Sep-2009 - In the third article in this brain health series, we break down some of the key ingredients in the sector.

Analysis: The details of Dannon's probiotic settlement

22-Sep-2009 - Dannon’s out-of-court settlement of the $300m class action mounted against it the beginning of last year contains some interesting clauses such as the fact Dannon has only committed to altering its on-pack immunity marketing for three years.

Dannon pulls 'immunity' claim from probiotic drinks

21-Sep-2009 - Dannon is removing the word “immunity” from its DanActive probiotic drink on-package marketing after concluding an out-of-court settlement last week over alleged misleading probiotic claims.

Weekly comment

Are health claims curbing freedom of speech?

21-Sep-2009 - The US FDA is being sued over its health claims regime – actions that are unlikely to succeed according to most pundits – but they raise serious questions about healthy food messaging and free speech that are being felt globally.

Special edition: Market insights

F&S: Food-drug borderline – approach with caution

17-Sep-2009 - Manufacturers of functional foods and supplements risk losing time, money and brand integrity if they don’t get their marketing story straight. Frost & Sullivan takes a look at the dangers of crossing into the realm of drugs as part of a NutraIngredients series canvassing analyst insight.

Special edition: Market insights

Mintel: How to drive innovation in functional foods

15-Sep-2009 - Manufacturers of functional foods need to focus innovation on increasing adoption by current users, while also drawing new consumers to the category, reveals Mintel as part of a special NutraIngredients series canvassing analyst insight on the market.

Digestive health products are No.1 functional food, global study

01-Sep-2009 - Digestive health is the primary focus of food products marketed around the world for an added health benefit – except in the United States, reveal new market figures.

Court rules against FTC in supplement ad case

17-Aug-2009 - A US District Court has ruled against the Federal Trade Commission (FTC) and in favor of a supplements firm, in a landmark case that found FTC’s criticism of the company’s advertising was simply a “difference of opinion”.

FDA sued over antioxidant health claim 'censorship'

14-Aug-2009 - The FDA is being sued for the third time in three weeks, this time over its “censorship” of 13 antioxidant qualified health claims, which the attorney mounting the case says amounts to “contempt of federal court orders” dating from 1999.

Breaking down Canadian health claims… as change awaits

12-Aug-2009 - The use of health claims on food products in Canada could be set for a significant revamp, as the nation’s regulatory body reviews its approach. NutraIngredients-USA.com examines areas of potential amendment and breaks down the current system in anticipation of change.

Gaps in Canadian regulations restrict functional foods, say researchers

11-Aug-2009 - A review of Canada’s regulations governing food and natural health products has again highlighted the “confusion and uncertainty” generated by the system, which it says could be restricting the market potential of foods with health benefits.

FDA faces legal challenge over selenium health claims

31-Jul-2009 - A court action has been lodged today which challenges the Food and Drug Administration (FDA) qualified health claims system via five disputed selenium health claims.

Congress bills challenge FDA and FTC power

30-Jul-2009 - Three bills have been introduced to Congress by Republican House of Representatives member, Ron Paul, that seek to limit how the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) enforce health claims and police health information.

FDA raps probiotic swine flu supplements for false claims

22-Jul-2009 - The Food and Drug Administration has sent a warning letter to a Minnesota-based supplements manufacturer for making misleading claims that its probiotic supplements could prevent or treat human swine flu (H1N1).

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