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Wisdom Herbs teams up with IMG


Herbal tea maker Wisdon Herbs has signed Integrated Marketing Group (IMG) to carry out brand strategy development, advertising and direct marketing.

Wisdom Herbs specializes in medicinal and flavored teas and alternative natural sweeteners. IMG says it will design 'a comprehensive integrated marketing approach' for the Mesa, Arizona-based business.

"Wisdom Herbs is one of those rare, genuine companies in this industry, manufacturing high quality products for all the right reasons," said Jeff Hilton, president and co-founder of Integrated Marketing Group . "They have a unique offering to the marketplace and we are excited about helping them tell their story in a more compelling way."

Wisdon Herb products include SweetLeaf Stevia products, Wisdom of the Ancients brand herbal teas, Instant Wisdom instant teas and Sweet & Slender natural sweetener. The products are sold through natural foods retail outlets and grocery chains throughout the US and Canada. The business also supplies raw materials to other manufacturers as well as private label product formulations.