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State of the Market: After Atkins and beyond
09-Nov-2011
Related topics: Markets, Weight Management 2010
Speakers
Caroline Scott-Thomas
Deputy Editor
FoodNavigator-USA.com
Mr Don Montuori
Vice President
MarketResearch.com
The weight management market is estimated by some to be worth nearly $20bn. This presentation will chart the rise of the weight management sector, with special focus on dietary programs to achieve weight management, from Atkins to GI and Weight Watchers. Such programs have attracted big consumer followings, and some manufacturers are getting on board by producing ranges of reduced fat and reduced sugar foods. This session will look at understanding the success and failures of current programs and how to predict the next big thing.
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