Over 75 retailers have joined the Natural Products Association in the past two months as its ‘solid plan for membership marketing’ bears fruit.
Dozens of retailers have joined NPA as part of a special outreach program to attend NPA MarketPlace 2012, the longest running natural and healthy lifestyle products trade show. In addition, NPA has just teamed up with a comprehensive general liability and property insurance provider to expand NPA membership to retailers that sign up for insurance benefits.
“NPA is the only trade association that brings together industry retailers and product manufacturers. As a retailer myself, I know how important NPA has been to my business,” said Jeff Wright, president of NPA.
“NPA offers a wide range of money-saving programs, but most importantly, we advocate for retailers with Congress and regulatory agencies. By standing together, we can fight adverse legislation and regulations that impact our ability to have access to the products that our customers love to use.”
Kim Dresser, vice president of membership and communications said the association implemented a solid plan for membership marketing during the past six months.
“NPA will continue to focus on building our membership base and letting natural products retailers know how NPA can benefit their business,” said Dresser.