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Marinol brand targets US market


Loders Croklaan Lipid Nutrition, the Dutch health ingredients company recently put up for sale by Unilever, has launched two new marine-based omega-3 fatty acid products in the US.

The brands, Marinol C-38 Oil and Marinol Powder, have been available in Europe for the last two years, and both are said to offer superior sensory profiles and can be applied to a wide range of products.

Loders Croklaan said that the process used to manufacture Marinol products reduced the fish odour and taste typically associated with omega-3 fatty acids, with the result that Marinol can be used in a number of applications such as meat, bakery and dairy products without affecting the flavour.

The omega-3 fatty acid oil in Marinol Powder is microencapsulated, which protects against oxidation, and the powder can be dry blended with other ingredients, making it ideal for bread, biscuit and other bakery applications,the company claimed. The oil, on the other hand, can be easily added to wet sauce formulations, salad dressings, milk and wet soup applications

"The European market has added Marinol products to everything from energy bars to dairy products to processed meats," said David R. Lewis, business unit manager, North America, for Loders Croklaan. "We expect the US market to adopt those uses plus expand into many new areas such as fruit beverages, dairy drinks, margarine and dairy spreads, cereals, breads and even ice cream."

Marinol brand products have high concentrations of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA), the omega-3 fatty acids that are known to be responsible for providing health benefits such as stroke prevention and cardiovascular health promotion. Marinol products can also be used in dietary supplements and can carry the FDA-approved label claim for omega-3 fatty acids.

Loders Croklaan also produces Clarinol, CLA for weight management and immune system support; Membranol, fractionated lecithin (Phosphatidyl Choline) for cardiovascular health, liver health and memory improvement; Gammanol, gamma linolenic acid (GLA) concentrates for women's health; and Betapol, human milk fat replacers for baby food.