While tablets and capsules still dominate the market, more imaginative delivery formats are starting to gain traction, from calcium chews and probiotic straws to omega-3 gummies. Our gallery gives you a flavor of what's on offer if pill popping is not your thing.
While tablets, capsules and shakes still dominate the market, more imaginative delivery formats are starting to gain traction, from calcium chews and probiotic straws to omega-3 gummies.
And one format gathering momentum is the shot.
The market is mostly dominated by energy shots, but for shoppers looking for something a bit more, er, stimulating, adult entertainment giant Penthouse might have the answer.
The new ‘liquid libido’ shots range, developed in partnership with alcoholic drinks distributor Prestige Imports, include Per4mance Shots for men and Pleasure Shots for women with a RRP of $4.99 and a promise to “ignite sexual wellness”.
But do they work? It’s not your average double-blinded randomized human intervention study, but Prestige director of marketing Tom Cleaver says they have been put through their paces by “actresses and actors on adult content movies”.
Click here for details.
Copyright - Unless otherwise stated all contents of this web site are © 2017 - William Reed Business Media SAS - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions
We’ve had a few notable hires and promotions this Fall, with new hires at Nutrition 21, IPA,...
Venture Scanner says 2016 is on pace to be one of the best years ever for health...
We’ve had a few notable hires recently, with new hires at Organic Technologies, Herbalife, Beneo, BrandHive, and SPINS. ...