While tablets and capsules still dominate the market, more imaginative delivery formats are starting to gain traction, from calcium chews and probiotic straws to omega-3 gummies. Our gallery gives you a flavor of what's on offer if pill popping is not your thing.
While tablets, capsules and shakes still dominate the market, more imaginative delivery formats are starting to gain traction, from calcium chews and probiotic straws to omega-3 gummies.
And one format gathering momentum is the shot.
The market is mostly dominated by energy shots, but for shoppers looking for something a bit more, er, stimulating, adult entertainment giant Penthouse might have the answer.
The new ‘liquid libido’ shots range, developed in partnership with alcoholic drinks distributor Prestige Imports, include Per4mance Shots for men and Pleasure Shots for women with a RRP of $4.99 and a promise to “ignite sexual wellness”.
But do they work? It’s not your average double-blinded randomized human intervention study, but Prestige director of marketing Tom Cleaver says they have been put through their paces by “actresses and actors on adult content movies”.
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