SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - North America EU edition | APAC edition

News > Markets

Read more breaking news

 

 

Food Visions: Industry needs to confront its communications crash or lose consumers forever

By Shane Starling+

20-Feb-2014
Last updated on 20-Feb-2014 at 19:13 GMT2014-02-20T19:13:20Z

Food Visions: Industry needs to confront its communications crash or lose consumers forever
Food Visions: Industry needs to confront its communications crash or lose consumers forever
Loading the player...

Food manufacturers, retailers and other food industry players are failing to connect with consumers who are tuning out of mainstream messaging and infesting their own comms channels, says angel investor, business mentor and philanthropist, Mike Greene.

“There has been a transformational change in the way that we find, listen and see information and generally what I find in all the boards and investments that I do is that suppliers, retailers, wholesalers, producers haven’t kept up with that and I am seeing increasingly that there is more communication and learning that goes on C2C rather than B2C or B2B…” said the UK-based former CEO and owner of consumer analyst, HIM!.

“People who hold the budgets in many food producers, manufacturers, retailers and so on are older than social media and really don’t understand it.”

"They don't understand it but the people that do understand it - the younger people - tend not to have the budget to make the decisions so you've got this kind of void where communication is then being lost..."

For this reason new brands were often better at connecting with consumers than older ones.

Food Vision

Greene will share these and other insights at FoodNavigator’s upcoming Food Vision 2014  event in Cannes on March 31 to April 2 (click here for full details  ).

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

As US consumers embrace a healthier lifestyle focused on prevention rather than treatment, they...

Overcoming the taboo of vaginal health – the next frontier of probiotics

Overcoming the taboo of vaginal health – the next frontier of probiotics

A paradigm shift is needed to force delicate women’s health issues like vaginal infections...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against...

Coffee may hydrate athletes just like water: Researcher

Coffee may hydrate athletes just like water: Researcher

Sophie Killer

Doctoral researcher, Loughborough University

Caffeine in small doses and during training may boost performance

Caffeine taken during training and even in small doses may boost sports performance: Researcher

Sophie Killer

Doctoral researcher in exercise metabolism and performance nutrition

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Professor John Cryan

Chair and head of the Department of Anatomy and Neuroscience,...

Algatech: Functional food on astaxanthin horizon

Algatech: Functional food on astaxanthin horizon

Israeli firm Algatechnologies will work towards gaining approval for its astaxanthin as a novel...

6 steps to take to “do good” and expand appeal to modern consumers

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the...

DayTwo CEO Lihi Segal on gut microbiome & personalized nutrition

Personalized nutrition start-up DayTwo looks at stool samples to create bespoke diets based on users’ gut microbiomes

The question that sparked the research behind DayTwo was why some people gain weight...

Are personalized health developments changing the conversations around supplements?

Are personalized health developments changing the conversations around supplements?

Developments in personalized health has switched the data ownership from the doctor to the...

David Katz, reThink Food: Nutrition advice doesn't keep changing

Dr David Katz at reThink Food 2016: 'We're told nutritional advice keeps changing... that's just not true'

“I don’t know what to eat anymore because the ‘experts’ keep changing their minds...

Arla launches four new protein hydrolysates for sports nutrition

Arla: 'We believe we'll see more protein gels going forward'

Gel, powder, milky beverage, and clear beverage—these are the four whey protein applications Arla's...

Dr Jeff Bland: ‘The future of dietary supplements is to marry itself into this scientific wellness revolution’

Dr Jeff Bland: ‘The future of dietary supplements is to marry itself into this scientific wellness revolution’

Technological advances, from genomic testing to real-time data collection from wearables, will open up...

‘There’s a big & growing interest in personalized nutrition’: Expert

‘There’s a big & growing interest in personalized nutrition’: Expert

Interest in personalized nutrition and how it pertains to wellness is growing, and companies...

Algatechnologies ‘aggressively’ exploring other microalgae

Algatechnologies ‘aggressively’ exploring other microalgae, says chairman

Algatechnologies is widely known for its astaxanthin ingredient. Is it time to expand to...

ExcelVite CEO shares latest developments in tocotrienol innovation

ExcelVite CEO shares latest developments in tocotrienol innovation at SupplySide West 2016

Malaysia-based ExcelVite is harnessing the peninsular country’s abundant palm resources to develop tocotrienol ingredients...

Glanbia adds sparkle to iron with new Lactoferrin delivery format

Glanbia adds sparkle to iron with new Lactoferrin delivery format

With athletes in mind, Glanbia partnered with Wisconsin-based PoppingFUN for a new confectionary-inspired delivery...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...