SUBSCRIBE

Breaking News on Supplements & Nutrition - North AmericaEU edition

News > Markets

Loading...
Key Insights from Food Vision

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

By Kacey Culliney+

10-Apr-2014
Last updated on 06-May-2014 at 16:16 GMT

What is the future of food? Simple communication of complex advances will be crucial, as well as picking up the pace amid a global population boom to feed the world nutritiously and sustainably, according to FoodNavigator and NutraIngredients senior editors.

We spoke to the two senior editors of FoodNavigator and NutraIngredients at this year’s Food Vision event in Cannes about some of the key takeaways from this exclusive event that drew in some of the most innovative and knowledgeable visionaries in the field.

Bridging gaps

Stephen Daniells, senior editor of FoodNavigator-USA and NutraIngredients-USA, said it was important industry looked to bridge the gap between academia and communicate better with consumers.

“If you talk about food creativity, consumers kind of respond to that. If you talk about food technology and science, it kind of creates a level of mistrust… The message that has come through quite strongly is simplify,” he said.

Simplification of the supply chain and on-pack communication for consumers would be needed, he said.

However, Daniells questioned how industry could manage this when the technologies behind food development were becoming increasingly complex.

“How do you bridge that gap between industry, academia and the consumer and present a very simple message for very complicated technology that’s going to come through and present a lot of opportunities for the future?”

Dealing with fast change in a sustainable way

Shane Starling, senior editor of FoodNavigator and NutraIngredients Europe, said one hurdle for the food industry was overcoming change sustainably.

“The world is changing fast and so is the food industry, and people are struggling to know how to deal with that,” he said.

He said there were a range of problems facing industry, one major problem being the impact of food production on the environment.

“A lot of the concerns here are around sustainability. So, a lot of those innovation ideas can help amend or change the way the food production system works.”

Going local? City farms? Still challenges…

Daniells said there had been a significant emphasis on ‘going local’ but queried whether the model could be up-scaled for multinational companies.

Starling said the idea of city farms had been thrown up and could be a potential solution to feeding the growing and fast-changing population.

Both editors agreed, however, that there were a raft of challenges that remained for industry such as aligning company goals with wider global food issues and reconsidering formulations with health and nutrition in mind.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE
Cargill rides publicity wave with Trehalose functional ingredient

Cargill rides publicity wave with Trehalose functional ingredient

Cargill has weathered a potential media storm concerning its functional ingredient Trehalose.  The ingredient,...

Particulars of GRAS process leave it open to criticism, expert says

Particulars of GRAS process leave it open to criticism, expert says

The GRAS process as it stands in the United States is vulnerable to criticism...

Video: In light of FDA's reticence, professional help critical in NDI submissions

Video: In light of FDA's reticence, professional help critical in NDI submissions

The submissions of New Dietary Ingredient notifications seems as fraught as ever, and part...

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Antoine Bily, Naturex global R&D director

Christian Artaria, Indena marketing director, Holger Riemensperger, Frutarom general manager,...

Diet and cancer: Polyphenol trial data suggests significant clinical benefit for prostate cancer

Diet and cancer: Polyphenol trial data suggests significant clinical benefit for prostate cancer

Professor Robert Thomas

Consultant oncologist, Addenbrooke's and Bedford, Cambridge University Hospital

Are doctors seeing the preventative eye health potential of carotenoids?

Are doctors seeing the preventative eye health potential of carotenoids?

James Stringham

Research doctor, University of Georgia

Natural and synthetic astaxanthin are different products, Algatech exec says

Natural and synthetic astaxanthin are different products, Algatech exec says

The natural vs synthetic astaxanthin debate centers on the fact that the products are...

Coffee may hydrate athletes just like water: Researcher

Coffee may hydrate athletes just like water: Researcher

Sophie Killer

Doctoral researcher, Loughborough University

Caffeine in small doses and during training may boost performance

Caffeine taken during training and even in small doses may boost sports performance: Researcher

Sophie Killer

Doctoral researcher in exercise metabolism and performance nutrition

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Professor John Cryan

Chair and head of the Department of Anatomy and Neuroscience,...

Algatech: Functional food on astaxanthin horizon

Algatech: Functional food on astaxanthin horizon

Israeli firm Algatechnologies will work towards gaining approval for its astaxanthin as a novel...

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

Industry concerned about data abuse as EFSA fans transparency wings

Industry concerned about data abuse as EFSA fans transparency wings

Euros Jones

Director of regulatory affairs, European Crop Protection Association (ECPA)

Unilever: Healthier food choices must be ‘doable’

Unilever: Healthier food choices must be ‘doable’

Hans Zevenbergen

Cross-category nutrition and health director, Unilever

‘Mini gut’ technology aims to make probiotic research more efficient and cheaper, says TNO

‘Mini gut’ technology aims to make probiotic research more efficient and cheaper, says TNO

A new technology that utilises intestinal stem cells to grown mini gut structures in...