SUBSCRIBE

Breaking News on Supplements & Nutrition - North AmericaEU edition

News > Markets

Elements energy drink re-launched

18-Feb-2003

Snapple has re-launched its Elements energy drink in an aluminum bottle. Available in four flavours, the drink is now said to offer consumers greater convenience.

"The new aluminum bottle allows people with action-packed lives to take Elements on their adventures, whether it's snowboarding, hitting the beach or throwing the bottle in a backpack and heading to school," a company statement said. Presented in a new sleek, silver bottle the company added that the product now chills faster and stays colder for longer, because of the cooling effect of the aluminium.

"Going metallic was an easy decision. We wanted to create a bottle that matches the lifestyle of our consumers," said Michael Sands, chief marketing and operations officer, Snapple Beverage Group. "Turning 'liquid' into 'liquid action,' Elements in aluminum not only looks good, but can travel anywhere active individuals need to go."

With ingredients such as caffeine, ginseng and guarana, new Elements in an aluminum bottle is said to provide drinkers with an energy booster. Not to mention, it tastes just as good as it looks with four delicious ice-cold flavors including: Fire (Dragonfruit), Rain (Agave Cactus Fruit), Meteor (Tangelo) and New Sub-Zero (Siberian Cherry).

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Key Industry Events

 

Access all events listing

Our events, Events from partners...