Breaking News on Supplements, Health & Nutrition - North America EU edition | APAC edition

News > Manufacturers

Read more breaking news


SupplySide West 2017

Lipofoods is bringing its ‘slow release’ caffeine ingredient to the US market

Post a comment
Adi Menayang

By Adi Menayang

Last updated on 13-Sep-2017 at 10:09 GMT2017-09-13T10:09:40Z

Lipofoods is bringing its ‘slow release’ caffeine ingredient to the US market

Spain-based manufacturer Lipofoods is launching its slow-release caffeine ingredient Newcaff to the US market at the upcoming SupplySide West expo in Las Vegas.

The ingredient, caffeine microencapsulated to decrease its natural bitter taste, is marketed for sports nutrition products such as energy power blends, bars, gels, chewables, milkshakes, and confectionery.

Because of its microencapsulation, the ingredient may help formulators ditch the need for flavoring and other ingredients, cutting costs in designing a finished product. The slow-release effect refers to how fast the caffeine enters the blood stream.

The launch comes at a time of increased product development in the sports nutrition category. There was a 19% rise in sports/recovery claims, and 14% for energy/alertness claims, according to Netherlands-based market research firm Innova Market Insights.

“Athletes seek natural solutions to increase their energy and maintain it for a longer time,” said Isabel Gomez, marketing manager for Lipofoods. “Formulating sports and nutrition products with caffeine poses big challenges in both flavor and sustained action—Newcaff microcapsules enables a clean taste of sustained- caffeine release.”

Its North American distributor, Stauber, will also be distributing Lipophytol (a palm-free, water-dispersible phytosterol) and other Lipofoods ingredients. The company will be at booth #J149.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Related products