GNC is launching Longevity Factors, the retailers first and only complete line of nutritional supplements designed to promote healthy aging.
"We created the GNC Longevity Factors line specifically to empower adults—including baby boomers—to proactively take control of their health as they age and, ultimately, help them feel as young as they envision themselves," explained Beth Kaplan, president and chief merchandising and marketing officer, GNC.
"This is a unique line of seven nutritional supplements that support very specific aspects of aging. These breakthrough formulas are based on the most recent advances in the science of healthy aging."
The GNC Longevity Factors line includes: a Healthy Aging Program; a Heart Health formulation; as well as supplements to boost Cellular Antioxidant Defense; Energy Enhancer; Eye Health; Strength & Agility; and a Memory Formula.