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Ingredion clinical trial shows blood sugar lowering potential of Versafibe ingredient

Researchers baked cookies using Versafibe 1490, a branded resistant starch by Ingredion, and another batch without it. Then they had 28 healthy participants eat either one cookie to compare Versafibe’s...

Brew your vitamins: Startup VitaCup delivers vitamin-fortified coffee for Keurig system

As both the dietary supplement industry and consumers are well aware, taking one’s dietary supplements is a daily routine people are prone to forget. A cup of joe, on the...

Biz school study gives rise to brand dedicated to effective doses of top shelf ingredients

A business school plan developed into AlternaScript, a business that the founders say is built on using efficacious dosages of branded ingredients backed by clinical data, including a new weight...

NPA urges members to ‘get on board’ with Supplement OWL

The Natural Products Association (NPA) is encouraging its members to add their product labels to the growing collection of products represented in for the Supplement OWL.

Nature’s Bounty extends probiotics range with Cardio Health launch

The Nature’s Bounty Co’s newest probiotic product is starting to appear on shelves this week, with significant scientific substantiation for its ability to support heart health by maintaining healthy cholesterol levels ...

New launches capitalize on popularity of medicinal mushrooms

As demand for medicinal mushrooms continues to rise, prominent brands are responding with product launches. And the responsible companies, at least, are paying attention to the importance of using fruiting...

GNC’s Q1: ‘Customers are coming back to our stores’

Shares in GNC rose Tuesday after its first quarter results beat Wall Street's expectations. The improvements were linked to the company’s One New GNC model that introduced a new pricing...

Delivery Formats: Will consumers sip their supplements?

At this year’s Natural Products Expo West, Trace Minerals Research launched a line of supplement straws. The company isn’t the first to play with this concept, but it certainly is...

Healthy Skoop aims to ride plant based trend

Healthy Skoop, a Boulder-based nutritional product company, is capitalizing on the plant-based nutrition trend with new product launches and an expanded retail footprint.

News in brief

Garden of Life earns Non-GMO Project verification for probiotics line

The company’s entire line of “Dr. Formulated” probiotics has earned Non-GMO Project Verification. The line is reportedly the fastest-growing probiotics line in the natural channel.

Lifeway to 'vigorously defend' false ad lawsuit: 'Our kefir is 99% lactose free'

Lifeway Foods has vowed to defend itself “vigorously” against a lawsuit claiming it falsely advertised its fermented dairy products as ‘99% lactose free’ when they allegedly contained almost 4% lactose (milk sugar).

Supplement to offer structured introduction of potential food allergens into kids' diets

The increasing prevalence of food allergies is a challenge that has opened a business opportunity for California startup Before Brands.

CHPA voices support for Supplement OWL label registry

The Consumer Healthcare Products Association (CHPA) is encouraging its member companies who market dietary supplements to submit their product labels to the Supplement OWL (Online Wellness Library) product label registry...

LifeScienceRisk develops Prop 65 insurance coverage for supplements industry

LifeScienceRisk (LSR), in collaboration with the American Herbal Products Association (AHPA), has announced a California Proposition 65 (Prop 65) coverage for the herbal product and dietary supplement industries.

April New Product Launches: More for plants sports, and men’s beauty-from-within

As we noted at Expo West 2017, there were more beauty-from-within finished products exhibited than ever before. In fact, many cosmetics companies that primarily make...

Nature's Sunshine celebrates longevity, boosts science backing

Dietary supplement manufacturer Nature’s Sunshine is ramping up the science behind the products in an effort to reinvigorate the legacy brand’s financial results. The company’s longevity was highlighted at a...

Elwood Richard: September 17, 1931 – April 7, 2017

Industry pays tribute to NOW founder Elwood Richard

Tributes are flowing in for the late Elwood Richard, founder of natural products industry leader NOW Foods, for his significant impact on the health food channel through the decades. Elwood passed...

Nutrition firms nurturing new technology, survey finds

An agile approach to digital innovation is a mind-set increasingly being adopted by nutritional companies looking to gain an advantage in a competitive market.

Gummies Galore: Start-up Vitafive sets up single-serve supplement subscription for just gummies

Garrett Adair was still in college when he came up with the idea to start a dietary supplement company dedicated to only gummies.

Potential new head of FDA could postpone Nutrition Facts label changes if confirmed

The implementation deadline for the new Nutrition Facts label, which includes a new line indicating added sugars, could be pushed back several years if President Trump’s nominee for FDA Commissioner...

Olly’s takeover of the gummy category starts with cuteness

Olly is relatively new in the dietary supplement space, launching only in 2015. But today its gummies can be found in 25,000 stores across the nation, from niche ones like...

Florida start-up B4 targets party-goers with pre-drinking liquid supplement

Florida-based liquid supplement start-up B4 wants party-goers to pre-game their pre-games with its new B vitamins, glutathione, minerals, and milk thistle liquid supplement.

ABC endorses Supplement OWL dietary supplement product registry

The American Botanical Council is encouraging its members to participate in the Online Wellness Library (OWL) product registry, following its endorsement of the self-regulatory initiative.

News in brief

CRN adds new voting and associate members

The Council for Responsible Nutrition (CRN) has welcomed seven new companies to its membership roster.

Youngevity posts rising revenues amid persistent losses

Youngevity International reported mixed earnings with a slight revenue rise offset by continued losses.  The company also acquired two nutritional products brands in recent weeks.

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