The National Advertising Division has recommended that LifeCaps Nutraceuticals of Salt Lake City, UT, discontinue claims it was making on its LifeCaps brand of dietary supplement that claimed the product is a “survival pill.”
Is pill fatigue just a marketing ploy? No, say many experts in the field. It’s a real phenomenon and it’s driving both dosage form innovation and the movement of bioactives into functional foods.
To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article.
Vitamin E tocotrienols from annatto may improve bone shape in males, according to a study using testosterone-deficient male rats.
Personalization is the new ideal of dietary supplement marketing. While many experts base this idea on the potential of genomic information, Walgreens has gone the other direction and is basing the idea on actual people.
Malnutrition is costing the global economy $3.5 trillion (€2.8trn) a year in both the developing and developed worlds, the biggest ever global survey of nutrition has concluded.
Long term supplementation of extremely low birth weight infants with vitamin E may improve mental development, according to a new study from Japan.
Scilabs Nutraceuticals Inc., a California dietary supplement company, has been slapped with a permanent injunction after failing three rounds of FDA inspections and receiving a warning letter in 2013.
Vitamin B9 (folic acid) and vitamin B12 (cobalamin) do not benefit thinking and memory in elderly people despite lowering levels of an Alzheimer's-linked protein, according to the largest study of its kind.
Emerging research linking vitamin E deficiency with increased risk of Alzheimer’s, miscarriages and fatty liver disease can contribute to an ongoing debate around recommended intakes, a nutrition congress was told yesterday.
Two ends of the supplement marketplace—one highly committed and the other far less so—have an outsized role in driving the continued growth of dietary supplements. And for these and the other segments of consumers, health care practitioners are still the most trusted source of information about the products, according to recent research.
Supplement retailing giant Vitamin Shoppe has reported a 3.1% increase in comparable retail store sales and a 10.5% increase in e-commerce sales, but despite this positive performance 'comparable sales were at the low end of our expectations', said the company’s CEO.
Network marketing giant Herbal reported sales growth but missed analysts’ expectations for earnings in its third quarter of 2014. Part of the earnings miss was caused by the steep devaluation of Nicaragua’s currency and so was characterized by management as anamolous, but the stock market reacted strongly nevertheless, sending the company’s share price reeling.
The growth of online retailing has bee decried by some in the dietary supplements business for allowing the rapid appearance of fly-by-night marketers. But the Internet has a flip side, acting as a powerful and low-cost enforcement tool that the Food and Drug Administrastion can use to police claims in the online realm.
Q3 net profits dropped about 20% at DSM with the Dutch-Swiss ingredients giant citing vitamin E market issues and, “challenges in some human nutrition end-markets” as key contributing factors.
Asthmatics with vitamin D deficiency are 25% more likely to experience acute attacks, suggests study.
Specialty phosphate producer Innophos suffered sales declines in its third quarter of 2014 as the company struggled with a supply shortage for a key feedstock and some weakness in the end markets for its customers’ finished goods. Offsetting that are operational improvements, a new product launch and the anticipated resolution of import difficulties in China that some customers were experiencing, CEO Randy Gress said.
Daily supplements of calcium and vitamin D may help boost bone density for military personnel undergoing basic combat training – a period that places individuals under increased risk of skeletal stress fractures.
A new energy drink is seeking a middle path in the sphere, trying to find space between the shot market and bigger serving size cans. Called Last Shot, the product is the subject of a distribution agreement between EQ Labs and Liquid Health Labs, Inc.
A daily 4,000 IU dose of vitamin D may decrease triglyceride levels in post-menopausal women with an increased risk of heart disease, says a new study from Mexico.
Magnesium is required by over 360 biochemical functions in the body, from energy production to sleep. But, it has littl...
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What’s hot in dietary supplements? What’s the next break-out ingredient? Can sports nutrition continue to...