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Vitamins & premixes

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Is vitamin D deficiency highly prevalent among elite athletes?

Almost 70% of elite Dutch athletes may be vitamin D insufficient or deficient, says a new study from the Netherlands Olympic Committee and DSM.

Vitamin Shoppe sales rise, but promotional costs rise faster

Vitamin Shoppe Inc recorded higher net sales in its second quarter, but those came at a cost; the retailer was forced to resort to heavier promotions, which cut into margins and depressed earnings.

Turnkey marketing, claims support packages become point of differentiation for suppliers

Branded ingredient suppliers are increasingly being called upon to present customers with sophisticated, turn-key solutions for claims and marketing support to differentiate themselves and to justify the higher price point of their ingredients.

GüdPod: A new open-platform delivery solution to pill aversion

With the goal of making supplements attractive to people with an aversion to pills by serving them like a Nespresso or Keurig, GüdPod will be rolling out its new delivery system soon. And all brands are invited to participate.

The NutraIngredients-USA Anti-Aging Forum 2016

Beauty-from-within category success will require a combination of topicals and supplements, say experts

Marketers of supplements positioned for beauty-from-within need to tie-in closely with cosmetic beauty products to further develop the market, and supplements products should be packaged much more like cosmetic products, experts told viewers of the NutraIngredients-USA Anti-Aging Forum.

Study supports Ester-C’s enhanced bioavailability and retention

The novel vitamin C formulation Ester-C increases levels of the vitamin in white blood cells (leukocytes) more than regular ascorbic acid, says a new study from NBTY and KGK Synergize.

Tespo: The ‘complete delivery system’ boosting compliance with liquid supplements

With a dispenser that sits nicely on the counter, Tespo is aiming to boost compliance and deliver the daily nutrients and bioactives in a liquid.

Zeaxanthin shows skin health benefits from within: Study

Dietary supplements of the carotenoid zeaxanthin with sea buckthorn fruit oil and wheat ceramides may reduce wrinkles in women, says a new study.

Special edition: Anti-Aging

A Global Look: How the US anti-aging supplement market fares

According to data by Euromonitor International, the US beauty dietary supplement market places seventh globally in retail sales.

Only 1/5 global population meet 'ideal' vitamin E levels: Review

Only a fifth of the world’s population are receiving the recommended vitamin E intake, a review has concluded, placing a heightened risk for conditions affecting the immune system, cognitive function and cardiovascular health.

FDA to update rules on vitamin D fortification of plant-based dairy alternatives

The FDA is amending the food additive regulations to allow manufacturers to fortify a wider range of plant-based dairy milk alternatives and yogurt alternatives with vitamin D2, and to increase the current permitted levels of vitamin D3 in dairy milk, in response to a petition filed by Dean Foods and WhiteWave Foods.

Special Edition: Anti-Aging

Seeing is believing: Managing consumer expectations for beauty from within products

When consumers use beauty-from-within products they expect to see the effects in the mirror, and sometimes quickly, but this is actually more of an opportunity than a challenge, say experts.

Comment

Pre-natal multivitamins: ‘Pregnancy is no time to gamble’

Recent headlines related to a review calling pre-natal vitamin and mineral supplements an “unnecessary expense” for most expectant mothers could lead to serious repercussions and a stronger response from all stakeholders is needed to challenge such statements.

Supplements appear to help boost US vitamin D levels

The vitamin D status of the US population is improving, coinciding with the use of higher vitamin D supplement doses, says a new study from the US CDC and the Office of Dietary Supplements.

Science, market forces, challenges and opportunities in the spotlight in Anti-Aging forum

Experts from Nutrilite/Amway, Atrium Innovations, Unistraw, and CosmeticsDesign will discuss the challenges and opportunities in the beauty-from-within category in a FREE forum hosted by NutraIngredients-USA.

Summer new launches: From probiotic flavored waters to vegan protein powders

Probiotics are hitting the market by storm, appearing in novel applications such as post-workout chocolate, vegan meal replacement shakes, and flavored water.

Yohimbe, Guayusa, and Mucuna comprise BSN’s new pre-workout supplement product

Marketed for its energy-boosting qualities, BSN looked to the Amazon, the Himalayas, and West Africa for botanical ingredients for one of its new EDGE pre-workout products.

NOW supports prenatal vitamin D project as part of ongoing research commitment

A prenatal vitamin D project to be conducted in Montana demonstrates NOW Foods’ commitment to supporting ongoing research in the vitamin, the company says.

Rising global demand sees DSM shift vitamin B6 production to China

Global ingredients supplier DSM has started production of vitamin B6 at its new state-of-the-art facility in Xinghuo, China.

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