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Supplement makers increase humanitarian focus

29-Oct-2008

Related topics: Industry

Embria Health Sciences and Garden of Life have both announced humanitarian donations, becoming part of a niche but increasing industry effort to improve the nutrition of populations in need while also increasing brand awareness.

Embria teamed up with the charity Nourish America to provide 4,000 senior citizens in rural areas of Iowa and Idaho with 20,000 bottles of its EpiCor immune-boosting supplement in time for the cold and flu season.

Garden of Life joined forces with Vitamin Angels to donate a percentage of its sales of the Vitamin Code line to help eliminate malnutrition in children around the world. A focus will be Vitamin Angel’s Operation 20/20, which aims to eradicate childhood blindness due to vitamin A deficiency by 2020.

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