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NutraGenesis and FFS forge formulation partnership

29-Mar-2004

Related topics: Industry

A strategic alliance has been formed between Nutragenesis and Flavour and Fragrance Specialties (FFS). The partnership coincides with the marketing, product development, sales and distribution of OptiNutrin - Nutragenesis' latest product.

OptiNutrin, a GRAS affirmed, immune stimulator, provides food and beverage manufacturers with an immune-enhancing ingredient for use in the rapidly growing functional food /nutraceutical industry.

Doug Roth, strategic account manager at FFS said:" What makes us excited about this strategic alliance is our ability to bring to the food and beverage industries a product which has scientifically validated functionality"

 

"OptiNutrin, coupled with FFS's flavour and product development expertise will allow our customers a unique opportunity to formulate functional foods and beverages that not only taste great but also provide an even greater benefit-a strengthened and enhanced immune system for better health and well being."

 

Optinutrin will be available in formula flavour systems for use in baked products, beverages, hard candy & cough drops, processed fruit juices and beverages and meal replacement products, subject to GRAS approval.

 

Suzanne McNeary, president of NutraGenesis said:"Our strategic relationship with a company of FFS's experience and reputation affords us the opportunity to develop a variety of exceptional OptiNutrin flavour systems for a wide assortment of GRAS affirmed functional food and beverage products with immune health claims."

 

Flavour & Fragrance Specialties' sales and technical teams are expected to provide sales and food/beverage technical support while NutraGenesis will provide marketing, clinical, and functional support.

 

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