Berkeley Premium Nutraceuticals has repeatedly been in trouble with the law of late for falsely advertising the sexual dysfunction effects of its dietary supplements. In November, an Ohio judge granted a $4.7mn settlement in a class-action lawsuit against the Ohio-based company.
"What do Rolex watches, Porsche 911s, Opus diamonds, and Enzyte have in common?" said a statement released April 4th, by Berkeley. "You guessed it - they are among the top most stolen products in their categories."
The company claims that "recent reports" show Enzyte is the number one stolen brand from several "top" retailers, though it does not indicate the source of these reports.
In turn, the company highlighted that the fact consumers are willing to risk a criminal record for its product is an attestation of its effectiveness.
"Enzyte has always been very high in demand," said Cheryl Walters, Berkeley's marketing director, in the statement. "At times, it's difficult to keep enough in stock to keep up with orders."
The company was familiar to consumers for its national ad campaign featuring "Smiling Bob" - a man whose life improves after he uses the product Berkeley's website claimed supports "firmer, fuller-feeling, better quality erections".
