Go

Breaking News on Supplements & Nutrition - North America EU edition

All feeds

News headlines > Industry

Grand plans for vitamins

Loading...

Interview of Thomas Aarts
Board of Directors, Vitamin Angels

By Lorraine Heller, 11-May-2009, duration 02:31


Email this page
Your comments
RSS feeds

Vitamin Angels – often referred to as the humanitarian arm of the natural products industry – provides the framework for companies to donate nutritional supplements or fortified foods to children who urgently need them.

In this podcast, Thomas Aarts, who is on the Vitamin Angels board of directors, tells Lorraine Heller about some of the group’s major programs and the impact they are having.

Vitamin A

Operation 20/20 aims to get vitamin A to children who are deficient, in order to help prevent blindness and boost immunity.

The World Health Organization (WHO) has identified vitamin A as lacking in millions of people's diets throughout the third world, especially in Africa and South-East Asia. Vitamin A deficiency (VAD) is the leading cause of preventable blindness in children, yet it is thought to cause blindness in up to 500,000 children each year.

According to Vitamin Angels, one high-dose vitamin A capsule, given to a child twice a year for four years is enough to help prevent that child from going blind from VAD.

Vitamin A is also essential for proper immune function and maintenance of structural integrity of cells in humans.

“VAD is a major contributing cause to death and sickness among children under five from such common diseases as measles, malaria, acute respiratory tract infections and diarrhea. An estimated 147 million children under five worldwide are vitamin A deficient, the burden of which is concentrated in South Asia and sub-Saharan Africa. Supplementation with vitamin A alone reduces infant and child mortality, combined, dramatically – by approximately 25 percent,” says Vitamin Angels.

Multi-vitamins

The group’s Thrive to Five program distributes multi-vitamins to children and pregnant and lactating women.

Essential micronutrient supplements containing selected vitamins and nutrients (particularly vitamin A, iron, iodine, folate and zinc) are believed to mitigate against the effects of malnutrition among children under five.

Individually and combined, essential micronutrients are important for proper immune function, structural integrity of cells, and cognitive development of infants and children, says Vitamin Angels.

“Therefore, essential micronutrient supplements can not only reduce deaths and sickness among children but also promote educational development which is recognized to be positively linked to economic development.”

“Each year about 10,000,000 children under five die and about a third of these deaths are due to malnutrition. With approximately 54,000,000 new children afflicted each year by malnutrition and given the immediate and long-term consequences, all avenues for reducing malnutrition are urgently needed.”

To read more, click here .

Related topics: Industry

The untold success stories of vitamins

Jeff Markel

Managing Director, Vitamin Angels

Nanotech, termite diets and antioxidants in Anaheim

In this podcast, our journalists share their...

Omega-3 welcomes big fish into fold

Bioriginal director of sales for North America, Michael...

Obama bill unlikely to alter medical stance on supplements

David Pilcrantz

Research and Development Manager, GCI Nutrients

The untold success stories of vitamins

Jeff Markel

Managing Director, Vitamin Angels

Biomarkers may hold the key for nutrition and health claims

Andrew Shao, PhD

VP scientific and regulatory affairs, Council for Responsible Nutrition (CRN)

The healthy immune health market

Jay Udani, MD

CEO, UCLA and Medicus Research

Snack Size Science: Hearing about folate’s benefits

NutraIngredient’s Snack Size Science brings you the week's...

Nestle’s thinking on brain health

Nestle is investing tens of millions of dollars...

Snack Size Science: Soy’s promise for long-life

NutraIngredient’s Snack Size Science brings you the week's...

Snack Size Science: Beetroot catches up with sports nutrition

NutraIngredient’s Snack Size Science brings you the week's...

Snack Size Science: Unwrapping chocolate's heart benefits

NutraIngredient’s Snack Size Science brings you the...

DSM courts academia with Science Awards

Manfred Eggersdorfer

Director of research and development, DSM Nutritional Products

Could probiotics affect behaviour?

Professor John Bienenstock

Director of Brain-Body Institute, McMaster University

Recession could create innovation opportunities

Donald Wilkes

CEO, Blue Pacific Flavors

AERs reflect supplement usage patterns, says AHPA

Michael McGuffin

Director, American Herbal Products Association (AHPA)

Antioxidant methods vital for ensuring health benefits: Expert

Darryl Sullivan

Assoc. Director, Scientific Affairs, Analytical Services, Covance

Nanotech, termite diets and antioxidants in Anaheim

In this podcast, our journalists share their...

HFCS, salmonella chocolate, and tasting black garlic in Anaheim

Debate over high fructose corn syrup, lessons from...

Innovation, food safety and economic pep talks in Anaheim

Top prizes for innovation, stevia capacity and taste...

Probiotic guidance that industry’s ‘been waiting for’

Ioannis Misopoulos

Director General, International Probiotics Assocaition (IPA)

Beer's functional potential: A fruity conundrum

Paul Gatza

Director, The Brewers Association

Vitamin E tocotrienols' coming of age

John Kurstjens, global group marketing manager, Lipid Nutrition & Sharon...

D-Ribose GRAS opens doors to energy foods, drinks

Katherine Lund

VP Marketing and Sales, Bioenergy

E for emerging nutrient? The growth of vitamin E tocotrienols

Barrie Tan, PhD

President, American River Nutrition

Brudy and Xsto present new DHA to North American market

Francisco Gassó (Brudy), Dan Murray (Xsto)

K for Kartilage? New health areas for vitamin K

Prof Cees Vermeer

VitaK, University of Maastricht

Developing solutions to fight food fraud

James Griffiths

Vice President, Food, Dietary Supplements and Excipient Standards, US Pharmacopeia

Glanbia guns for sports and infant nutrition market

Dr Raimund C. Hoenes

chief operating officer , Glanbia Nutritionals

Grand plans for vitamins

Thomas Aarts

Board of Directors, Vitamin Angels

Market expected to rebound from Hydroxycut blow

Mitch Skop

New product development, sales and marketing, Pharmachem

The ‘unstoppable’ weight management trend

Sharrann Simmons, Koos Oosterhaven, Jordi Ferre

NutraIngredients-USA's future as part of William Reed

Robert Marr (chief operating officer, William Reed), Franck Metzger, Jean-Marc...

Niche markets and recession-busting strategies

Jeff Hilton

Managing director, Integrated Marketing Solutions

Round table: Nanotech and nutraceuticals

Kathy Groves (Leatherhead), Alan Smith (Consultant)

Probiotics under the microscope

Ioannis Misopoulos, director general, IPA; George Paraskevakos, business development director,...

Video season's greetings from Decision News Media

The Decision News Media team would like to...

Omega-3 and the need for an RDI

Dr Alex Richardson (FAB Research), Robert Orr (Ocean Nutrition, GOED),...

Round table: Gut health and obesity

Cathy Signoret (Cosucra), Julian Stowell (Danisco), Gerard Corthier (INRA)

Round table: Food policy under Obama

Barack Obama has pledged to bring change to...

Blending food with cardiology

Dr Richard Collins

The Cooking Cardiologist

The several ages of nutrition

Rodger Jonas

National Business Development Manager, PL Thomas

Healthy decadent chocolate

Keith Parle & James Cross

Director Of Functional Food Sales & Strategic Development, VP Of...

The soy taste challenge

Charlie Ross

Regional Marketing Director, North America, Solae

Taking ingredients around the world

Harvey Chimoff

Director, Marketing, Americas, Tate & Lyle

Making a krilling

Tina Sampalis

Chief Scientific Officer, Neptune Technologies & Bioresources

Pizzey's Nutritionals heads for Europe

Linda Pizzey

President/CEO, Pizzey’s Nutritional

New Zealand Trade and Enterprise: the power of pooling resources

Andrew Easdale

Business Development Manager, New Zealand Trade and Enterprise

How to behave with new parents

Olivier Houalla

President and CEO, Bio Serae Laboratoires

Tapping into changing consumer preferences

Peter Wennstrom

President, HealthFocus Europe

Soy comes of age

Gary Brenner

V.P Marketing & Development, Solbar Industries LTD.

The drug threat to weight loss supplements

Kenn Israel

Vice President, Marketing, Robinson Pharma, Inc

DSM lights a green lantern

Martijn Adorf

Global Marketing Manager, DSM Nutritional Products

Evolutions in the omega-3 market

Adam Kelliher

CEO, Equateq

The importance of science for branded ingredients

Joerg Gruenwald

President, Analyze & Realize

Vitafoods 2008 overview

Nick Craig Waller

Marketing Director, IIR EXHIBITIONS LTD

The importance of quality assurance

Jacques Dikansky

President & CEO, Naturex

The global weight loss market

Constantin DALLAS

President, FYTEXIA

The emerging beauty foods trend

Udi Alroy

VP Global Marketing & Sales, LYCORED

Pea protein poised as soy alternative

Martin Tatlock

Business development, nutrition business unit, Roquette

Health and wellness drives stabilisation solutions from CP Kelco

Dr. Steve Bodicoat

Marketing and innovation director, CP Kelco